Listrak Platform Analytics
Learn how to interpret performance of your email campaigns and solution activity to optimize campaigns and increase customer engagement.
45 articles
Performance Summary Dashboard
Email DashboardLearn more about what displays on the email dashboard.
List Activity DashboardLearn how to use the List Activity Dashboard to see how your broadcast emails are performing for any given list.
List Health DashboardLearn how to use List Health Dashboard to monitor list growth and subscriber turnover rates over specific time frames.
SMS DashboardLearn more about the overall performance of your mobile program.
Predictive Analytics Dashboard
Message Activity Report for EmailLearn how to use the message activity report to view analytics on your marketing sends.
Message History ReportLearn how to use the Message History Report to view analytics for your marketing message sends.
Email Message DashboardLearn how to use the message dashboard to view statistics on your recent email message sends.
Message Summary ReportLearn how to gather data on the performance of your campaigns across all lists using the Message Summary Report.
Message Bounce DetailsLearn about the different reasons messages can bounce.
SMS Broadcast Message DashboardLearn more about the reporting available for broadcast SMS, MMS and Data Acquisition messages.
Conversation Reporting in Listrak ConductorLearn how to view metrics related to your Listrak Conductor Conversations on the Conversation Analytics and Conversation Activity report.
Using Visual Analytics in Listrak ConductorLearn how to use the visual analytics tab in Listrak Conductor to view specific data on the performance of your conversation.
Reporting in Journey HubLearn about the Visual Insights and Message Reporting available in Journey Hub.
Audience Performance ReportLearn more about the segments on your list.
Contact Clicks ReportLearn how to use the data provided in the Contact Clicks Report.
Subscribed Contacts ReportLearn how to access a dashboard focused on your subscribed contacts to date and their method of subscription.
Unsubscribed Contacts ReportLearn how to access a dashboard focused on the contacts who've unsubscribed from your list to date.
Contact Data Summary ReportLearn how to use the Contact Data Summary Report to view analytics for the segments you've created.
360° ProfileLearn more about the information you can learn about your contacts in the 360 degree profile.
Additional Contact ReportingLearn more about the bounced contact, banned contact and contact hygiene report.
Understanding the Popup Pro Dashboard and ReportingLearn more about how to read the different metrics available on the acquisition dashboard.
SMS Keyword Campaign DashboardLearn more about the performance of your keyword campaigns.
SMS List Subscription Campaign DashboardLearn more about the performance of your list subscription campaigns.
Shopping Cart Abandonment DashboardLearn how to use the SCA Dashboard to monitor the activity and details of your Cart Abandonment solution.
Predictive Content DashboardLearn how the Predictive Content Dashboard can inform how you create new content moving forward.
Replenishment ReportingLearn more about the reporting and analytics around your replenishment solution.
Transactional Messages ReportLearn how to use the transactional message report to view analytics on your transactional sends.
Dynamic Content ReportingLearn more about how to access reporting specific to your emails containing dynamic content.
Locating Listrak Data in Adobe Analytics After IntegrationLearn more about where to find Listrak data in Adobe Analytics after your integration has been completed.
Opens vs. ReadsLearn the difference between opens and reads in Listrak analytics.
How to Compare Email Message Analytics, the Performance Summary, and Email Conversion Dashboard ReportsLearn how the metrics differ on these reports and why you may see different numbers.
Click to Open Rate (CTOR)Understand how Listrak calculates the click-to-open rate or CTOR.
Why are my messages showing no revenue?Learn more about why your messages aren't showing revenue and the ways to fix that.
Revenue Attribution at Listrak
Exporting Data from Listrak Reports: Using One-Time or Scheduled ReportsLearn how to schedule, edit, and delete reports that will be emailed to you based on your settings.
Visual TrackingVisual tracking allows you to see which parts of your email are being clicked the most, driving conversions and generating revenue.
Geo Tracking Report and Geo Tracking MapLearn how to use geo tracking to view where the opens, reads, and clicks of your campaign are coming from geographically.
Abuse Summary ReportLearn how to use the abuse summary to see reports of abuse on your email program over time.
System Message Activity ReportLearn more about the analytics available for system email messages.
Import Summary ReportLearn how the import summary report functions.
Email Client ReportLearn how to use the Email Client Report to gather valuable data for the email clients and devices contacts use to open your messages.