Listrak Platform Analytics
Learn how to interpret performance of your email campaigns and solution activity to optimize campaigns and increase customer engagement.
49 articles
Cross-Channel Analytics in the NextGen Platform
Together, these dashboards help you move from monitoring performance, to identifying opportunities, to taking action all within a single, consistent analytics experience.
- Campaigns DashboardLearn how to enable optimization at the campaign and message level.
- Contacts DashboardHighlights audience growth, health, and subscriber value.
- Experiences Dashboard
- Experience Campaign Dashboard
- Program Performance DashboardMonitor overall engagement and revenue trends.
- Revenue DashboardLearn where marketing-attributed revenue is being generated.
- Performance Summary Dashboard
- Email DashboardLearn more about what displays on the email dashboard.
- List Activity DashboardLearn how to use the List Activity Dashboard to see how your broadcast emails are performing for any given list.
- List Health DashboardLearn how to use List Health Dashboard to monitor list growth and subscriber turnover rates over specific time frames.
- SMS DashboardLearn more about the overall performance of your mobile program.
- Message Activity Report for EmailLearn how to use the message activity report to view analytics on your marketing sends.
- Message History ReportLearn how to use the Message History Report to view analytics for your marketing message sends.
- Email Message DashboardLearn how to use the message dashboard to view statistics on your recent email message sends.
- Message Summary ReportLearn how to gather data on the performance of your campaigns across all lists using the Message Summary Report.
- Message Bounce DetailsLearn about the different reasons messages can bounce.
- SMS Broadcast Message DashboardLearn more about the reporting available for broadcast SMS, MMS and Data Acquisition messages.
- Reporting of Apple MPP activityLearn how our platform’s automatic exclusion of MPP originated open activity transforms your email segmentation and reporting.
- Conversation Reporting in Listrak ConductorLearn how to view metrics related to your Listrak Conductor Conversations on the Conversation Analytics and Conversation Activity report.
- Using Visual Analytics in Listrak ConductorLearn how to use the visual analytics tab in Listrak Conductor to view specific data on the performance of your conversation.
- Reporting in Journey HubLearn about the Visual Insights and Message Reporting available in Journey Hub.
- Message Activity by Audience ReportLearn more about the segments on your list.
- Contact Clicks ReportLearn how to use the data provided in the Contact Clicks Report.
- Subscribed Contacts ReportLearn how to access a dashboard focused on your subscribed contacts to date and their method of subscription.
- Unsubscribed Contacts ReportLearn how to access a dashboard focused on the contacts who've unsubscribed from your list to date.
- Contact Data Summary ReportLearn how to use the Contact Data Summary Report to view analytics for the segments you've created.
- 360° ProfileLearn more about the information you can learn about your contacts in the 360 degree profile.
- Contact Hygiene ReportLearn more about the contact hygiene report.
- Understanding the Popup Pro Dashboard and ReportingLearn more about how to read the different metrics available on the acquisition dashboard.
- SMS Keyword Campaign DashboardLearn more about the performance of your keyword campaigns.
- SMS List Subscription Campaign DashboardLearn more about the performance of your list subscription campaigns.
- Shopping Cart Abandonment DashboardLearn how to use the SCA Dashboard to monitor the activity and details of your Cart Abandonment solution.
- Replenishment ReportingLearn more about the reporting and analytics around your replenishment solution.
- Transactional Messages ReportLearn how to use the transactional message report to view analytics on your transactional sends.
- Dynamic Content ReportingLearn more about how to access reporting specific to your emails containing dynamic content.
- Locating Listrak Data in Adobe Analytics After IntegrationLearn more about where to find Listrak data in Adobe Analytics after your integration has been completed.
- Opens vs. ReadsLearn the difference between opens and reads in Listrak analytics.
- How to Compare Email Message Analytics, the Performance Summary, and Email Conversion Dashboard ReportsLearn how the metrics differ on these reports and why you may see different numbers.
- Click to Open Rate (CTOR)Understand how Listrak calculates the click-to-open rate or CTOR.
- Why are my messages showing no revenue?Learn more about why your messages aren't showing revenue and the ways to fix that.
- Revenue Attribution at Listrak
- Exporting Data from Listrak Reports: Using One-Time or Scheduled ReportsLearn how to schedule, edit, and delete reports that will be emailed to you based on your settings.
- Visual TrackingVisual tracking allows you to see which parts of your email are being clicked the most, driving conversions and generating revenue.
- Abuse Summary ReportLearn how to use the abuse summary to see reports of abuse on your email program over time.
- System Message Activity ReportLearn more about the analytics available for system email messages.
- Import Summary ReportLearn how the import summary report functions.
- Email Client ReportLearn how to use the Email Client Report to gather valuable data for the email clients and devices contacts use to open your messages.