Journey Hub message reporting is available in the Journey Hub channel within the Listrak Platform.
Two types of reporting are available for Journey Hub. Visual Insights, which allow you to view the performance of the journey itself and how people have progressed through the experience, and Message Reporting, which allows you to view the performance of the messages included in all journeys.
Visual Insights
Visual Insights provide a way to view the metrics of an active journey directly in the interface. Metrics available include revenue, rates of completion for the journey, and number of participants. Metrics have a 24-hour delay in appearing in Visual Insights.
Visual insights can be viewed for the currently activated version of a journey or a previously active journey.
💡 If you have recently made updates to a journey, you may see revenue populating from the previously active version of a journey. This revenue reflects contacts who received the message prior to the update, but did not complete their purchase until after the updates were made. The metrics in the journey will display all activity that has occurred since the new version of the journey was activated.
To access the Visual Insights, navigate to an active journey and click on the Visual Insights tab at the top right or click on the three dots on the Journey Hub landing page and select Visual Insights.
The sidebar will display journey-level reporting broken into three sections: counts, rates, and revenue.
Accessing Analytics on Previous Versions
By default, the metrics for the current journey are displayed. To access metrics for previously active versions of a journey, in the Performance Summary, open the drop-down at the top of the sidebar.
The drop-down will display previous active versions of the journey. They are sorted by the date the journey was active. Selecting a date will refresh the metrics in the performance summary and on the canvas.
The following metrics are available:
Counts:
Total Participants: The total number of times contacts have entered the journey
Unique Participants: The number of unique contacts who have entered a journey. If a contact has entered a journey by both email and SMS number, they will be counted as a single participant if Listrak can link the two pieces of information.
Total Denied: The number of times a participant was denied entry into a journey due to the re-entry rules and entry prevention rules configured.
Exit at Exit Step: The total number of participants that were removed from the journey. Includes the exit event and exit steps (if applicable) contact counts.
Exit before Exit Step: The total number of participants that exit a journey at any time before completing the flow due to the rules configured to the Exit Event.
Conversions: The total number of conversions from the messages contained in the journey.
Rates:
Denied: The percentage of participants denied entry due to the configuration of the entry events.
Exit at Exit Step: The percentage of participants that were removed from the journey. Includes the exit event and exit steps (if applicable) contact counts.
Exit before Exit Step: The percentage of participants that exit a journey at any time before completing the flow due to the rules configured to the Exit Event.
Conversions: The percentage of the total participants who converted from the messages.
Revenue:
Total Revenue: The total amount of revenue generated by the messages in the journey.
Revenue per Participant: The amount of total revenue divided by the total participants.
Revenue per Unique Participant: The amount of total revenue divided by the unique participants.
Average Order Value: The average value of the orders placed by participants in the journey.
Revenue per Message: The average revenue generated by each message in a journey.
Within each element in the journey you will see specific metrics related to the element, such as click through, conversions for SMS and email messages, or entry percentage for split elements.
In the screenshot below, the quick view metrics of a decision split are shown on the canvas.
Clicking on the element on the canvas will display these metrics in the sidebar and allow you to dive deeper into statistics such as total and unique participants for decision splits and the number of coupons assigned in coupon steps.
You will also see message-specific statistics for each type of message in a journey. The example below is an SMS message. Some statistics will differ based on the messaging channel.
Exiting a Journey Statistics
The Exit Event performance summary shows you the total number* of participants who were removed from the journey. If any rules were applied, you will then see the number of participants removed based on the action they were removed by.
If an Exit Action step was added to a path you will be able to see the number of contacts who were removed when they meet the requirements of the configured path.
⚠️ *Total Exits also include participants removed from an exit action step, if added to a journey.
Message Level Reporting
Once in the Journey Hub channel you can view message-level reporting for any message sent using Journey Hub.
Navigate to Analytics
Select Journey Hub Messages from the General Analytics section.
In the report the following metrics are available:
Messaging Channel
Name of the journey a message was sent from
Entry Type of the journey a message was sent from
Message Step Name
Message Subject Line (email channel only)
Journey Publish Date
Message Metrics, including:
Message Sent
Message Bounced
Number of Clicks
Number of Conversions
Message Revenue
Use the date picker to view metrics for a specific time frame. Use the Show/Hide Columns feature to display the columns most relevant to your reporting goal.
The Export feature allows you to download the Message Summary report as an Excel file. All columns are included in the export, including hidden ones. The exported data reflects the date range selected for the report, with the date range identified in the file name of the exported report.