The Contact Data Summary Report lists all the profile fields you've created. This does not include system fields or contact behavior criteria which are system generated. By clicking into a profile field you can view the specific values stored in a contact's profile and the email address associated with those contacts.

The Contact Data Summary is helpful when determining what information is available and how it is formatted. For instance, if you are collecting data on the State your contacts live in, do you know if you are collecting the full state name or the two letter abbreviation?

  1. Navigate from the home menu to Analytics.

  2. Then Contact Data Summary


Profile Fields are listed by Field Name (e.g. first name) and organized by Field Group (contains multiple field names). The data type column lists how the data is formatted.

Use the filter input at the top of the list to search for specific field names.


Clicking any of the underlined field names takes you to the contact data details for the particular field. In the field below, take a closer look at the details for the field "first name." This provides information about how many people have filled out this field, what the most popular entries (in this case, first names) are, and how many of each value exist.

Click on any contact's email address to view a pop-up page of more in-depth contact details for that contact. 

Data in the contact data details will combine values regardless of case type (Camelcase, Capitalized, or Lower Case). Data will not be combined if it differs in spelling, use of special characters, or punctuation.

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