A system message can be set up on a list to trigger when a contact takes a specific action. There are three types of system messages: Double Opt In, Welcome, and Goodbye. The Welcome system message is different than your Welcome Message triggered by Listrak Conductor or Journey Hub.

You can track the performance of these messages, such as clicks and revenue.


To access the System Message report, navigate to Analytics > Message Analytics System Messages.

Date Range Selector

Use the pre-built date range from the dropdown or use calendar icon to select a specific date range that will be reflected in the report. The pre-built date ranges will dynamically update the data when you return to the dashboard.

📌 Pre-built dynamic ranges are useful when scheduling exports.

Activity Graph

The activity graph show how sends, opens, reads, and clicks during a specific timeframe. You can toggle on or off specific metrics by clicking on the legend in the graph.

Message Statistics

This section provides in-depth metrics of all broadcast messages sent during a timeframe.

The following metrics are displayed in the table:

  • Subject Line: The subject line of the message sent

  • Sent: The number if messages sent to contacts

  • Bounces: The number of messages that bounce

  • Unsubscribes: The number of contacts who unsubscribe by clicking the unsubscribe link in an email

  • Opens: The number of emails opened. An open is calculated when a contact loads an email in their inbox or clicks through an email without loading images

  • Reads: The number of emails read, a read is counted when a contact has engaged with an email for at least five seconds

  • Clicks: The number of clicks on an email. If a contact clicks more than one link all clicks will be counted

  • Revenue: The amount of money generated by contacts who clicked through an email and went on to make a purchase

  • Domain Delivery: Dive deeper into the domain delivery report to show how contacts performed by domain

  • Message Dashboard: Dive deeper into the message performance to break down the message by how contacts are opening, revenue, and more

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