The Sender Code Activity Dashboard displays metrics related to the sender code selected and allows you to quickly navigate through the platform. Access this dashboard by navigating to Dashboards > Dashboards SMS Dashboard. 💡 If you have multiple sender codes, you will need to select the correct sender code from list navigation dropdown menu.
Sender Code Summary Widget
All Subscribers Graph: The graph shows how the sender code has grown within the last 30 days.
Hover over a date to see the gross number of subscribers to the sender code through the date selected.
Opt-Ins: The number of unique subscribers on an active sender code. This will include unique phone numbers across all lists on a sender code, including test lists.
Opt-Outs: The number of unique subscribers opting-out of all active sender code. This will include unique phone numbers across all lists on a sender code, including test lists.
Click-Through: The percentage of unique click-throughs on the sender code. This includes all messages associated with the sender code.
Conversions: The total number of conversions attributed to messages sent from the sender code.
Total Revenue: The total amount of revenue generated from all messages sent from the sender code, including broadcast messages, keyword campaigns, list subscription campaigns and system messages, such as help.
💡 Click View More to navigate to the SMS Lists Dashboard.
Billable Message Volume
Message Volume: An overview of how many messages that were sent last month, this month to-date, and the entire year.
Outgoing: The number of messages generated and sent from Listrak to a contact including double opt-in, broadcast messages, and keyword or list subscription messages. ⚠️System Messages are not included in these widgets.
Incoming: The number of mobile originated (MO) messages received to the sender code during the time frame. Incoming messages include a contact confirming an opt-in, replying to a data acquisition message, and system keywords (HELP, STOP).
Campaign Performance
This section shows the opt-in and messages sent through the campaigns enabled.
Broadcast Campaigns:
Sent Messages: The total number of messages sent out via Broadcast Campaigns during the lifespan of the sender code.
Graph: Displays the number of messages sent per day over a 30-day rolling window.
💡 Click View More to navigate into the Broadcast Campaign Dashboard to view a deeper dive of broadcast metrics.
Keyword Campaigns:
Opt-Ins: The total number of unique contacts acquired by texting in a configured keyword during the lifespan of the sender code.
Graph: Displays the contacts acquired per day over a 30-day rolling window.
💡 Click View More to navigate into the Keyword Campaign Dashboard to view a deeper dive of keyword metrics.
List Subscription Campaigns:
Opt-Ins: The total number of unique contacts acquired by filling out a form on your site associated with a List Subscription campaign during the lifespan of the sender code.
Graph: Displays the contacts acquired per day over a 30-day rolling window.
💡 Click View More to navigate into the List Subscription Campaigns Dashboard.
Transactional Messages:
Transactional messages will only appear in this section if enabled for your sender code.
Sent Messages: The total number of Transactional messages sent during the lifespan of the sender code.
Graph: Displays the number of messages sent per day over a 30-day rolling window.
💡 Click View More to navigate into the Transactional Message Dashboard.