What Insights does the SCA Dashboard Provide?
The SCA Dashboard displays valuable information regarding your Cart Abandonment campaign(s). The dashboard can provide insights into what your potential customers are abandoning, how many of these are previous customers, and how many of the abandoners Listrak is able to contact.
📌 This data can be viewed in conjunction with the Conversion Dashboard to determine ROI and can be used to identify potential optimizations to your campaign. For example, you may create different experiences based on cart total or if the abandoner is a returning customer.
To access the SCA Dashboard, in the navigation, go to: Solutions > Abandonment SCA Dashboard.
Filtering Options
When navigating the SCA Dashboard, you can update the scope of data by filtering by date. Use the pre-built date options or the calendar icons to select the target dates. Update after you select your settings to update the dashboard.
💡 If you have multiple domains configured in your Listrak account you can also choose to limit the results by merchant.
Available Analytics
Cart Activity
The cart activity graph depicts the amount of merchandise in carts abandoned on a given day. Three types of carts are depicted: abandoned, reachable, and recovered. See below for more information on each type.
Click in the data points in the legend to show or hide specific types of activity or click and drag over the graph to zoom in on a smaller time range. You can also hover over points on the graph to see total abandoned or recovered cart dollars for that day.
Performance Metrics
In the performance metrics section, you can see additional details on each type of cart. You will also see the percentage of carts that fall into each category based on the number of total carts during the selected timeframe.
Total Carts: Total number of unique carts that contain items and were created during the specified time frame.
Abandoned Carts: Number of carts that were abandoned before the purchase was completed during the time period.
Reachable Carts: Number of abandoned carts associated with an email address.
Recovered Carts: Number of carts where the purchase was completed after an email link was clicked during the time period.
📌 Optimizing your site by adding additional email capture opportunities can increase the reachable cart rate.
Revenue Breakdown
In the revenue breakdown section, you'll find data focused on the dollar value of opportunities in your Cart Abandonment campaign.
Total Recovered: Value of the merchandise recovered based on the customers who converted during the specified time period by clicking through a link in an abandonment email during the specific time period.
Average Recovered Value: Average value of the merchandise recovered from each customer cart, calculated by dividing total recovered by number of recovered carts.
Reachable Value: The value of the merchandise contained in all carts during the specified time period where Listrak knows the email address of the abandoner.
Abandoned Value: The value of the merchandise contained in all abandoned carts during the time period.
Unrecovered Value: The value of the merchandise contained in all abandoned carts where the contact did not return to make a purchase during the time period.
Largest Unrecovered Value: The largest value of merchandise in an individual unrecovered cart during the time period.
Largest Recovered Value: The largest value of merchandise in an individual recovered cart during the time period.
📌 Use this data to test potential optimization, such as offers, to see the impact on the value of recovered carts.
Anonymous vs. Reachable
In the anonymous vs. reachable pie chart cart, contacts are broken down to show the number of reachable carts versus the number of anonymous carts. Hover over a portion of the pie chart to see the number and percentage of abandoned or reachable carts during the time period.
Anonymous: This number represents abandoned carts that can not be identified by an email address. These contacts have not added their email address to any form in your website, such as during checkout or in a popup, before abandoning a cart and leaving a site.
Reachable: This number represents abandoned carts that can be identified by an email address. These contacts have either entered their email address into a form on your website while shopping or have previously clicked through a Listrak email and have a cookie identifier set.
New vs. Repeat Purchasers
In the new purchasers vs. repeat purchasers pie chart cart, contacts are broken down to show if abandoners during the time period are new contacts or have previously purchased. Hover over a portion of the pie chart to see the number and percentage of new purchasers or repeat purchasers.
New Purchasers: This number represents carts that have been abandoned by shoppers who have not previously completed or begun a purchase on the website.
Repeat Purchasers: This number represents carts that have been abandoned by shoppers who have previously completed a purchase from the website.
📌 A large number of repeat purchasers may indicate a reliance on offers or incentives in your campaign.
Top Products Recovered
The top products recovered section displays the top products that were in carts of contacts who went on to purchase during the timeframe. This ranking is based on the total value of the merchandise for the products.
Product: Product Name
QTY: The number of units of a product recovered from a cart during the time period.
Price: The list price of a product.
Value: The total merchandise value of the product recovered. Value does not include taxes, fees, or shipping.
💡 Value represents price paid by customers and may be less that qty*price due to coupons, sales, or other promotions.
Top Products Not Recovered
The top products not recovered section displays the top products that were in carts of contacts who did not go on to purchase during the timeframe. This ranking is based on the total value of the merchandise for the products.
Product: Product Name
QTY: The number of units of a product recovered from a cart during the time period.
Price: The list price of a product.
Value: The total merchandise value of the product recovered. Value does not include taxes, fees, or shipping.
Top Customer Carts Recovered
In the top customer carts recovered section, the top 10 customer carts recovered during the time period are listed by email address. This ranking is based on the merchandise value of the items in the cart.
📌 Further analysis of these contacts may help you find the best way to talk to these contacts.
Email Address: The email address of the cart owner.
# Items in Cart: The total quantity of items in the cart.
Value: The total merchandise value of the product recovered. Value does not include taxes, fees, or shipping.
Top Customer Carts Not Recovered
In the top customer not carts recovered section, the top 10 customer carts not recovered during the time period are listed by email address. This ranking is based on the converted value in dollars for the cart.
Email Address: The email address of the cart owner.
# Items in Cart: The total quantity of items in the cart.
Value: The total merchandise value of the product recovered. Value does not include taxes, fees, or shipping.
💡 The private.listrak.com email address may appear on the dashboard. Click here for more information.