After you have integrated your blog and enabled the Predictive Content crawler you can begin adding content to your marketing or triggered emails. After you have added these to your emails, you may find yourself wondering, which type of content is driving the most engagement back to my blog? The answer: the Predictive Content Dashboard!
Access the Predictive Content Dashboard by navigating to Solutions > Recommender Predictive Content Dashboard.
Filtering the Data on the Dashboard
In this section you can control what data appears in the report.
Merchant Filter: if you have multiple domains integrated with Predictive Content select the merchant from the drop-down to update the data to engagement with a specific blog.
Date Selector: Select a date range to see engagement that occurred during the selected range.
Engagement Metrics
The metrics on the dashboard will differ slightly based on how Predictive Content was added to an email.
Predictive Content Clicks
This graph displays the number of clicks on a given day. A click is counted when a contact clicks on one of the links included in a predictive content block or using the link URL generated when creating a block.
Recommendation Engagement
This table displays up to the 250 most recommended articles by title within the selected timeframe. Use the Show drop-down to select a number of articles to display. The chart displays the number of times the content was recommended, number of clicks, and clickthrough rate (CTR).
📌 High clickthrough rate indicates contacts are visiting the blog to finish reading an article. Consider if there are additional articles you can write on the same or similar topics. Or, is there a common format like a Top 10 Article your contacts enjoy?
Tag Engagement
This table displays up to the 250 most recommended tags within the selected timeframe. The chart display the number of times the content was recommended, number of clicks, and clickthrough rate (CTR). A tag may appear in a single article or may appear in multiple articles recommended during the timeframe.
📌 Using custom meta tags to help group relevant articles under the same tags can help determine what themes your contacts are responding to and what is driving engagement back to the site. Consider tags around product lines or types of concerns your contacts may have that relate to the issues your business is trying to solve.
Content Block Engagement
This table will only populate if you created a content block in the Predictive Content manager. It will not display if using the Predictive Content built-in element within Composer. The chart displays the names of each Predictive Content block displayed in a test, triggered, or broadcast message within the selected timeframe. In addition it will display the number of times recommended and clickthrough rate (CTR).
📌 Consider creating creating blocks for specific types of campaigns (e.g. Abandonment or Newsletter) to determine if content drives more engagement in different types of emails.