The Message History Report provides an overview of all broadcast messages sent (messages sent to your full list or a subset of your list using Listrak's filtering capabilities). The Message History Report displays any broadcast messages sent from the list you are currently viewing.

💡 Switch lists to view performance of additional broadcast messages

The Message History Report can be found under Analytics > Message Analytics > Message History.

Use the pre-set date range selector or calendar icon to select which messages to view by narrowing down by send date. You can further narrow the results by only displaying results for specific campaigns. These filters can be applied at the bottom of the page. Campaigns are based on the campaign set on the message authoring page. You can also choose to displays test messages in the report by checking the show test checkbox.


Message Statistics

You will see each message grouped in it's own chart.

The following are displayed

  • Message Preview

  • Subject Line

    • A mutipass icon (MP in a circle), split test icon (A/B), or test icon (beaker) may appear in front of the subject to indicate the message type

  • Campaign

  • Message Send Date

  • Message Send Time

  • # of messages sent

  • # of messages delivered

  • Unique Clickers (each contact is counted once regardless of how many links clicked)

  • Total Revenue

  • Open Rate

  • Conversion Rate

  • Read Rate

  • # of Opens

  • Click Rate

  • Average Order Value (AOV)

  • Click to Open Rate (CTOR)

  • Cost per 1000 messages


Additional Reporting

Under the preview five icons allow you to access additional reporting capabilities.

  • Purple Graph Icon: This icon opens the Message Dashboard, which includes metrics such as engagement metrics by device type and link reporting.

  • Link Icon: This icon opens the link editor. Inputting a new link URL will create a re-direct to the new location.

  • Globe Icon: This icon opens the map, which displays information about where contacts were located when opening, reading, or clicking through an email.

  • Magnifying Glass Icon: This icon opens the visual tracking, which provides a numerical or heat map option to view how contacts clicked through the different sections.

  • Browser Icon: This icon opens a message preview. This provides the same functionality as the preview in a message where you can view a desktop view, mobile view, or set a custom width.

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