The Contact Clicks Report allows you to see how often users are clicking on your messages, as well as which users are still actively engaged. This data gives you insight into the engagement patterns of your contacts and may help you find trends that can be improved for better engagement.
Navigate from the home menu to Analytics.
Go to Contact Analytics.
Then Contact Clicks.
CONTACT CLICKS PIE CHART
The Contact Clicks Report contains two helpful pie charts. The first pie chart breaks down the number of clicks received. With this chart, you are able to see if many of your contacts are clicking multiple times, or just once.
The second pie chart breaks down click engagement. With this chart, you can see how many contacts have clicked in the past 30 days, 60 days, 90 days, six months, one year, or those that are inactive altogether.
These charts offer great insight into engagement trends and can help you identify segments in which you may have lost engagement.
CONTACT CLICK DATA GRID
Email: The email column shows you the email addresses that clicked at least once. You can click on the email address to view the Contact Segmentation & Personalization Data in a new popup window.
Last Click Date: The last click date column shows the last date on which the corresponding contact clicked one of your links in a message. This is especially helpful in identifying contacts who are inactive.
Clicks: The clicks field shows the total number of clicks recorded for the corresponding contact. Use this data to identify contacts who are highly engaged (multiple clicks) or find those contacts who may be very passive with your messages (single click contacts).
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