The Contact Email Client analytics page can help you to better design your campaigns. Email clients are programs used to access and manage a user's email. By gathering data on the email clients and devices that your contacts are reading your messages on, you can better design campaigns for your various audiences.
- Navigate from the home menu to Analytics.
- Go to Contact Analytics.
- Then Email Client.
EMAIL CLIENTS PIE CHART
The Contact Email Clients chart breaks down the email client that customers are using to view your message. These include desktop email clients such as AOL Mail, Outlook, Gmail, as well as mobile clients such as Windows Phone, BlackBerry, and iPhone.
It further breaks down the platform on which your messages are being viewed; either mobile (BlackBerry, iPhone, Android, etc.) or desktop (PC's, Macs, laptops, etc.).
EMAIL CLIENTS LINE GRAPH
The contact email clients line graph displays opens over the past six months by device type.
EMAIL CLIENT FILTERS
You can segment a list of contacts in several ways using email client filters:
- Email Client Ever used by a contact: all devices ever used
- Email Client Last used by a contact: the last device used
- Email Client Preferred by a contact: the most used device in the past three months. If there have been no opens with the last three months, this defaults to the device most used historically.
CONTACT EMAIL CLIENTS DATA GRID
The contact email clients data grid groups data in three ways: by desktop based clients, by email based clients, and by other-- clients that haven't been identified or are unknown.
EMAIL CLIENT TYPE
The email client type field shows the email clients contacts used when reading your messages.
The count field shows the number of contacts on your list that last opened a message in the corresponding email client. This metric can be drilled down into to reach the contact email client details page.
EMAIL CLIENT DETAILS
Take a closer look at the email client details page by clicking through any underlined number on the data grid. In the example below, we clicked through to see contacts that used Safari Mobile to open our messages. In this view, you can see the operating system family as well as the operating system and last request date. The last request date is the last date and time that a specific email address accessed an email from their list through that email client.