The import summary report shows imports via API or file import from the last 30 days. Only imports to the current list will appear in the report. If your import occurred prior to 30 days in the past, the import history would have been purged and is no longer viewable.

📌 This report is useful to understand the contacts who are being added to your list and how many contacts associated with an import, for example from an in-store event, were already subscribed.

To access the report, in the navigation go to Analytics > General Analytics Import Summary.

Graph View

The graph displays the number of email addresses imported on each of the 30 days. Hovering over each bar will display the number of contacts.

Chart View

The chart view provides additional data about the imports. You can sort and filter based on these fields to view data:

  • File Name: The title of the individual import.

  • Source: Indicates if the import was an API or file import.

  • Type: Indicates the type of import.

    • Add Subscriber: Only net new subscribers who are not on the list are imported.

    • Add Subscriber and Segment Data: New subscribers and profile fields associated with their profile are imported.

    • Update Subscriber: Existing contacts who are currently on the list have new or updated information added to their profile.

    • Remove Subscriber: Contacts are unsubscribed from the list.

    • Remove Subscriber and Segment Data: Contacts are unsubscribed from the list and their profile data is deleted.

  • Segment Type: Indicates how new or existing data should be handled.

    • Append: New profile data is added for a contact, but no data is changed information is different in the import and profile field.

    • Overwrite: The import is used as the source of truth. If a contact previously had a value in a profile field, but it is blank in an import, the blank value will be imported.

    • Update: If the data in a profile field is different than the import the value from the import will now be added to a contact's profile fields. Blank fields in an import will not overwrite data in a profile field.

  • Start Time: When the import began.

  • End Time: When the import was completed.

  • Bytes: How large the file is.

  • Processed: Number of records included in the import..

Import Details

You can also drill further into the report by clicking any underlined number in the Processed column. The details page shows you the results of the processed records. Drilling into the underlined numbers from this page gives you a list of the actual email addresses attached to those records.

Processed Type

  • Processed: The number of lines (contacts) in the file (can include duplicates).

  • Already Subscribed: Contacts that are currently subscribed to the list.

  • Previously Unsubscribed: Contacts that are already unsubscribed. These contacts are not resubscribed during the import and would need to be manually resubscribed.

  • Subscribed: New contacts added to the list that were never previously on the list.

  • Invalid: Contacts that contained bad email addresses and were not accepted.

  • Banned: Contacts that are currently on the banned list and have not been subscribed.

  • Suppressed: Contacts that are currently on a suppression list tied to the list you are importing data to.

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