On the Email Message Dashboard you can view abuse complaints for a single message, which can be useful in identifying immediate issues, however keeping an eye on abuse complaints over time can also help improve your email program.
Monitoring and preventing abuse complaints are essential for maintaining email deliverability and ensuring the success of email marketing campaigns. Effective strategies combine keeping track of abuse reports and implementing practices to minimize spam complaints.
The Abuse Summary Report allows you to see abuse aggregated complaints across all messages on all lists. Understanding these complaint patterns helps identify recurrent issues and refine your email campaigns effectively.
You can access the Abuse Summary Report in the Analytics Directory. To access the Analytics Directory, navigate to Analytics > View More Analytics > Abuse Summary card in the Contact Data section.
Date Options
When navigating the dashboard you can update the scope of data by adjusting the date range for the data. By default the last 30 days of data is shown. Update the date range to one of the default date ranges or use the calendar icons to identify a specific date range.
Graphical Overview
The top of the repot provides a pie chart and a bar chart of the types of abuse. The pie chart breaks down the top locations where the abuse was reported during the selected timeframe. The bar chart breaks down where the abuse complaints occurred on a given date during the selected timeframe.
Abuse Table
The table view further breaks down the abuse complaint data by date and then by ISP where the complaint occurred.
Alternative Methods to Monitor Abuse Complaints
In addition to the Abuse Summary Report, you can monitor spam complaints through other analytics tools. For instance, by consulting your Unsubscribed Contacts page, you can filter contacts flagged due to abuse complaints (e.g., labeled "Report Abuse" or "Spam Complaints"), providing further insight into user feedback.
💡 Clicking on any of the underlined numbers will provide additional details on the list, campaign, and subject line of the message, in addition to the email address of the contact.
Strategies to Prevent Emails from Being Marked as Spam
To reduce the chances of emails being flagged as spam:
Configure your brand's email settings to use consistent authentication and ensure alignment with your organization's branding.
Apply branding settings consistently across all your lists to build trust and improve your sender reputation. By integrating these proactive steps, your email campaigns can achieve improved deliverability and reduced spam complaints.