The message summary report allows you to view the performance of broadcast messages across all Listrak lists.

📌 This report is especially useful to compare the performance of broadcast messages when you are managing multiple domains.

To view the Message Summary Report, in the navigation go to Analytics > Message Analytics > Message Summary


Filtering Options

When navigating the Message Summary Report you can update the scope of data by filtering by date range. Click Update after you select your settings to update the dashboard.

Use the pre-built date range from the dropdown or use calendar icon to select a specific date range. The pre-built date ranges will dynamically update the data when you return to the dashboard.


Message Details

This sectional allows you to see additional data, including an overview of the messages sent. The messages will be grouped based on the list they were sent from and then broken down by individual message.

📌 Identifying spikes in metrics for a single message can provide insights into what motivates your contacts that you may want to adjust in future campaigns.

The chat does not display test messages by default. To include test messages in the analytics results, check the Include Test checkbox at the bottom of the table and click Go to update results.


Data Available

The following metrics are displayed in the table:

  • Subject Line: The subject line of the message sent

  • Badging: Next to the subject line an indicator will appear for message sent using send time optimization, included dynamic content, or was a multipass

  • Campaign: Displays the campaign that was set in the Message Settings section when creating the message

  • Sent Date: The date and time the message was sent from Listrak. If send time optimization was used this will reflect the default time

  • Sent: The number if messages sent to contacts

  • Delivered: The number of messages that reached the inbox

  • Delivered %: The percentage of messages that were delivered, calculated by dividing the number delivered by the number sent

  • Opens: The number of emails opened. An open is calculated in one of two ways: when a contact opens a message and images are loaded or when images are not displayed, but a contact clicks through a message.

  • Open %: The percentage of emails that were opened, calculated by dividing the number of opens by the number delivered

  • Reads: The number of emails read, a read is counted when a contact has engaged with an email for at least five seconds

  • Read %: The percentage of emails read, calculated by dividing the reads by the number of emails delivered

  • Clickers: The number of unique contacts (determined by email address) who clicked through an email

  • Click %: The percentage of contacts who clicked through an email, calculated by dividing total clickers by messages delivered

  • CTOR: Click-to-open rate is the percentage of contacts who clicked through an email after opening, calculated by dividing clickers by the number of opens

  • Unsubscribes: The number of contacts who unsubscribe by clicking the unsubscribe link in an email

  • Unsubscribe %: The percentage of contacts who unsubscribed, calculated by dividing the number of unsubscribes by the number sent

  • Bounces: The number of messages that bounce

  • Bounce %: The percentage of messages that bounced, calculated by dividing the number bounced by the number sent

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