Opens vs. ReadsLearn the difference between opens and reads in Listrak analytics.
How to Compare Email Message Analytics, the Performance Summary, and Email Conversion Dashboard ReportsLearn how the metrics differ on these reports and why you may see different numbers.
Click to Open Rate (CTOR)Understand how Listrak calculates the click-to-open rate or CTOR.
Why are my messages showing no revenue?Learn more about why your messages aren't showing revenue and the ways to fix that.
Revenue Attribution at Listrak