The transactional message report is designed to give you in-depth analytics for your transactional message sends and can be accessed by following the below steps.
- Navigate from the home menu to Analytics.
- Go to Message Analytics.
- Then Transactional Messages.
- The first section you will see is a date range picker and an option to print, export, schedule an export, or hide the chart below the date range. The date range will determine the data you are viewing. Select your date and click Update.
TRANSACTIONAL MESSAGE ACTIVITY
This tool allows you to view the opens, reads, clicks, and sent transactional messages.
Located underneath the graph, you will see the specific details of your transactional sends, which are sorted by the name of the transactional message, not the subject line.
You can view the message sends, delivered, bounces, opens, reads, clicks, click to open rate (CTOR), revenue, visits, conversions and conversion rates, average order value (AOV), domain delivery, and the message dashboard.
To view further details of a specific transactional message, you can do so by clicking on the underlined number represented in the chart.