Q1: January - March 2022
Platform
Experience a New Look and Feel of Listrak
As part of the January 5th release, you will see a brand-new look and feel throughout the Listrak application. This update marks the beginning of a new initiative in 2022 to update and enhance the user interface and help you better reach your goals through a clean and intuitive user experience.
Announcing Journey Hub
As part of our mission to empower marketers with next-generation cross-channel tools to deliver results, Listrak is proud to announce Journey Hub! Journey Hub replaces Workflow as Listrak’s sophisticated, drag-and-drop, cross-channel marketing automation tool to orchestrate every interaction across the customer journey.
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Marketing Automation
Expand & Customize the Customer Journey with Custom Events Decision Splits
Listrak clients can now expand and enhance their customers' journeys with custom events empowering new campaigns like Wishlist messages or any other custom triggered journeys using Listrak’s Cross Channel REST API. Object data included in the API call, such as Wishlist items, can now be used to personalize cross-channel messages and to further orchestrate the journey.
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Achieve Deeper Personalization with Journey Hub
Journey Hub continues to expand options for message personalization and directing the customer journey using more event, product, and transactional data. Orchestrate journeys based on sale items within a purchase, the number of products in an abandoned cart, or the delivery date in a shipment update. Personalize messaging with product review links, star ratings, order status, or custom event data like wishlist items.
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SMS Info Campaign Reporting
Measure and improve results of text message info campaigns with keyword response metrics like the total number of contacts that sent inbound keywords and total clicks in outbound messages. Additionally, contacts that texted keywords over a specific date range can be exported for additional analysis.
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Ensure SMS Shopping Cart Abandonment Compliance
Use Journey Hub to deliver an exceptional text message experience while ensuring compliance with new cart abandonment enhancements including the ability to identify a contact’s carrier, opt-in status (single vs. double), and whether the messaging at the time of opt-in was SCA compliant.
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Preview Journey Hub Webhook Data
Data sent through the Webhooks action step in Journey Hub will be available in a visual preview to help ease integrations with third parties external to the Listrak platform.
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Upload CSV files to Journey Hub's Decision Splits
This feature allows you to import a CSV file containing a large number of product details that are used as conditions on a Purchase History, Cart Details, Product Browse Details, and Order Details Decision Split in Journey Hub, thus eliminating the need to manually type in each value in a free text field.
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Integrations
Bypass IP Whitelisting for REST APIs
Listrak users will be able to allow all REST APIs to bypass IP Whitelisting when managing integrations. This can be beneficial in situations such as moving between IP addresses or when using dynamic IP addresses.
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Q2: April - June 2022
Marketing Automation
SMS/MMS Product Alerts
Engage mobile customers with targeted SMS or MMS text message product alerts, regardless of whether the email address was provided. Alerts include back-in-stock, price drop, and low inventory cross-channel messages.
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Back in Stock Alert Management
Create and manage back-in-stock product alerts directly within Journey Hub, including rules to define the number and priority notifications to be sent.
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Custom Events JavaScript Integration
Trigger a custom event journey based on an action taken by a contact outside of the Listrak platform (such as wish lists), through JavaScript integration.
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SMS Info Campaign Keyword Segmentation
Segment SMS broadcast messages based on contact interests in other SMS campaigns. Clients can target contacts that have texted a specific Info Campaign keyword(s).
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Back in Stock Notification Rules
Notifications rules ensure shoppers are only notified when there is a minimum quantity of inventory available and define how many contacts are notified based on the number of units restocked.
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Journey Hub Alert Management
Create and edit Low Inventory and Price Drop alerts within Journey Hub.
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Content Management
Landing Page Editor
Design and manage Listrak hosted customized landing pages with ease using a drag-and-drop builder - unlimited possibilities and no coding required.
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Mobile
Integrate Two-Way SMS Conversations
Send inbound and outbound 1:1 text message conversations through an external customer service platform using Listrak's Two-Way SMS API or within the Listrak application.
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Integrations
Recall & Resend Transactional Messages
Using Listrak's email REST API, transactional messages are now able to be recalled and resent to the original or an updated address.
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BigComerce Integration 1.1
Enhancements to the data syncing and data field mapping include:
Data feeds can be manually triggered to resync data from within the app.
Data feed Webhooks can be paused from within the app to assist in testing and onboarding.
Improved data mapping updates for brands, categories, parent and master SKUs.
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Q3: July - September 2022
Platform
The New Navigation Design
This updates provides an intuitive and streamlined experience in navigating the Listrak platform.
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Mobile
Two-Way SMS Natural Language Processing
Natural Language Processing will help to ensure text message conversations are efficient, legible, and natural. Inaccurate and gibberish responses will also receive automated help to optimize CSR resources.
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Two-Way SMS Enhancements
Send an emoji, MMS and an attachment in Two-Way SMS Conversations to provide a personalized touch with customers.
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Two-Way SMS Conversation - Real Time Updates
Two-way SMS messages can now be exchanged with your customers in real time. Rich mobile messages can now be sent and responded to instantaneously in the Listrak platform.
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Two-Way SMS Conversation - Gorgias Integration
Listrak integration with Gorgias to enable 1:1 SMS conversations between customer service representatives and customers to provide a personal, high-touch experience.
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Content Management
SMS Tap-to-Join Builder
Listrak's SMS Tap-to-Join editor will allow you to easily create and customize text message acquisition Tap-to-Join popups with no coding required.
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Dynamic Subject Lines
Liquid coding can now be used to create personalized content and enhanced engagement in segment-based dynamic email subject lines.
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Form Editor: Embed and Position Publishing
Landing page content and forms can be easily embedded and positioned directly into web pages allowing rapid updates and collection of contact data with limited technical assistance.
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Marketing Automation
Journey Hub Templates
Build and activate journeys in Journey Hub more quickly using pre-built journeys. These templates can be used as a starting point for building automated campaigns, instead of building journeys from scratch.
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Duplicate Journeys
To help save time and empower re-use of automation logic, journeys will now be able to be easily duplicated in Journey Hub.
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Visual Insights Versions
View Visual Insights Performance Summary and Performance Details for each activated version of the journey in Journey Hub.
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Q4: October - December 2022
Marketing Automation
Journey Hub Change Log
View details of changes made in previous versions of a Journey and easily preview earlier versions in Journey Hub if necessary.
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Journey Hub Templates
Additional Journey Hub templates are now available! Instead of building journeys from scratch, pre-built journeys can be used for building Post Purchase campaigns. This enhancement enables clients to:
Build and activate journeys in Journey Hub more quickly.
Utilize templates with prebuilt settings that are based on industry best practices and compliance standards.
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Visual Insights Versions
View Visual Insights Performance Summary and Performance Details for each activated version of the journey in Journey Hub.
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MMS Step Preview
Allows users to view an MMS message directly from the Journey Hub Change Log for the current version and previous versions of the journey. Click on the links below to learn more.
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Content Management
Form Editor: Data Mapping
Easily build and launch forms to collect customer data with no coding required. Capture data directly to profile fields from Listrak landing pages.
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Mobile
Info System Message and Keyword
Subscribers can receive an automatic reply in both English and French when responding to any SMS message with the keyword INFO - a requirement for Canadian compliance.
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Integrations
Recurring Email/SMS Export
Allows for email and SMS export capabilities. Email will offer an additional data set for aggregated message activity data per contact at a company level.
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Platform
Performance Summary
Allow users to view key performance metrics by message type (Broadcast, Triggered, and Transactional) across Email and SMS in a single view.
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