Q1: January - March 2022
Platform
Experience a New Look and Feel of Listrak
As part of the January 5th release, you will see a brand-new look and feel throughout the Listrak application. This update marks the beginning of a new initiative in 2022 to update and enhance the user interface and help you better reach your goals through a clean and intuitive user experience.
Announcing Journey Hub
As part of our mission to empower marketers with next-generation cross-channel tools to deliver results, Listrak is proud to announce Journey Hub! Journey Hub replaces Workflow as Listrak’s sophisticated, drag-and-drop, cross-channel marketing automation tool to orchestrate every interaction across the customer journey.
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Marketing Automation
Expand & Customize the Customer Journey with Custom Events Decision Splits
Listrak clients can now expand and enhance their customers' journeys with custom events empowering new campaigns like Wishlist messages or any other custom triggered journeys using Listrak’s Cross Channel REST API. Object data included in the API call, such as Wishlist items, can now be used to personalize cross-channel messages and to further orchestrate the journey.
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