Q1: January - March 2022

Platform

Experience a New Look and Feel of Listrak

As part of the January 5th release, you will see a brand-new look and feel throughout the Listrak application. This update marks the beginning of a new initiative in 2022 to update and enhance the user interface and help you better reach your goals through a clean and intuitive user experience.

Announcing Journey Hub

As part of our mission to empower marketers with next-generation cross-channel tools to deliver results, Listrak is proud to announce Journey Hub! Journey Hub replaces Workflow as Listrak’s sophisticated, drag-and-drop, cross-channel marketing automation tool to orchestrate every interaction across the customer journey.

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Journey Hub Announcement

Journey Hub Launch FAQ


Marketing Automation

Expand & Customize the Customer Journey with Custom Events Decision Splits

Listrak clients can now expand and enhance their customers' journeys with custom events empowering new campaigns like Wishlist messages or any other custom triggered journeys using Listrak’s Cross Channel REST API. Object data included in the API call, such as Wishlist items, can now be used to personalize cross-channel messages and to further orchestrate the journey.

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Custom Events in Journey Hub

Configuring Decision Splits in Journey Hub

Achieve Deeper Personalization with Journey Hub

Journey Hub continues to expand options for message personalization and directing the customer journey using more event, product, and transactional data. Orchestrate journeys based on sale items within a purchase, the number of products in an abandoned cart, or the delivery date in a shipment update. Personalize messaging with product review links, star ratings, order status, or custom event data like wishlist items.

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Configuring Decision Splits

Personalization Tags in Journey Hub

Custom Events in Journey Hub

SMS Info Campaign Reporting

Measure and improve results of text message info campaigns with keyword response metrics like the total number of contacts that sent inbound keywords and total clicks in outbound messages. Additionally, contacts that texted keywords over a specific date range can be exported for additional analysis.

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SMS Info Campaigns

Ensure SMS Shopping Cart Abandonment Compliance

Use Journey Hub to deliver an exceptional text message experience while ensuring compliance with new cart abandonment enhancements including the ability to identify a contact’s carrier, opt-in status (single vs. double), and whether the messaging at the time of opt-in was SCA compliant.

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Compliance Management Guide

Creating a SCA Journey

Configuring Decision Splits

Preview Journey Hub Webhook Data

Data sent through the Webhooks action step in Journey Hub will be available in a visual preview to help ease integrations with third parties external to the Listrak platform.

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Using Webhooks in Journey Hub

Upload CSV files to Journey Hub's Decision Splits

This feature allows you to import a CSV file containing a large number of product details that are used as conditions on a Purchase History, Cart Details, Product Browse Details, and Order Details Decision Split in Journey Hub, thus eliminating the need to manually type in each value in a free text field.

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Configuring Decision Splits in Journey Hub


Integrations

Bypass IP Whitelisting for REST APIs

Listrak users will be able to allow all REST APIs to bypass IP Whitelisting when managing integrations. This can be beneficial in situations such as moving between IP addresses or when using dynamic IP addresses.

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Transactional Integration Guide



Q2: April - June 2022

Marketing Automation

SMS/MMS Product Alerts

Engage mobile customers with targeted SMS or MMS text message product alerts, regardless of whether the email address was provided. Alerts include back-in-stock, price drop, and low inventory cross-channel messages.

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Product Alerts Guide

Creating an Alerts Journey Guide

Back in Stock Alert Management

Create and manage back-in-stock product alerts directly within Journey Hub, including rules to define the number and priority notifications to be sent.

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Creating an Alerts Journey Guide

Custom Events JavaScript Integration

Trigger a custom event journey based on an action taken by a contact outside of the Listrak platform (such as wish lists), through JavaScript integration.

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Custom Event Guide

JavaScript Integration Guide

SMS Info Campaign Keyword Segmentation

Segment SMS broadcast messages based on contact interests in other SMS campaigns. Clients can target contacts that have texted a specific Info Campaign keyword(s).

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SMS Info Campaigns Guide

Back in Stock Notification Rules

Notifications rules ensure shoppers are only notified when there is a minimum quantity of inventory available and define how many contacts are notified based on the number of units restocked.

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Product Alerts Setup Guide

Creating an Alerts Journey Guide

Journey Hub Alert Management

Create and edit Low Inventory and Price Drop alerts within Journey Hub.

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Creating Alerts in Journey Hub


Content Management

Landing Page Editor

Design and manage Listrak hosted customized landing pages with ease using a drag-and-drop builder - unlimited possibilities and no coding required.

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Landing Page Guide


Mobile

Integrate Two-Way SMS Conversations

Send inbound and outbound 1:1 text message conversations through an external customer service platform using Listrak's Two-Way SMS API or within the Listrak application.

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Two-Way SMS Conversation Guide


Integrations

Recall & Resend Transactional Messages

Using Listrak's email REST API, transactional messages are now able to be recalled and resent to the original or an updated address.

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Integration Guide: Transactional Emails

BigComerce Integration 1.1

Enhancements to the data syncing and data field mapping include:

  • Data feeds can be manually triggered to resync data from within the app.

  • Data feed Webhooks can be paused from within the app to assist in testing and onboarding.

  • Improved data mapping updates for brands, categories, parent and master SKUs.

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BigCommerce Integration Guide



Q3: July - September 2022

Platform

The New Navigation Design

This updates provides an intuitive and streamlined experience in navigating the Listrak platform.

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New Navigation FAQ


Mobile

Two-Way SMS Natural Language Processing

Natural Language Processing will help to ensure text message conversations are efficient, legible, and natural. Inaccurate and gibberish responses will also receive automated help to optimize CSR resources.

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Two-Way SMS Conversations Guide

Two-Way SMS Enhancements

Send an emoji, MMS and an attachment in Two-Way SMS Conversations to provide a personalized touch with customers.

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Two-Way SMS Conversations Guide

Two-Way SMS Conversation - Real Time Updates

Two-way SMS messages can now be exchanged with your customers in real time. Rich mobile messages can now be sent and responded to instantaneously in the Listrak platform.

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Two-Way SMS Conversations Guide

Two-Way SMS Conversation - Gorgias Integration

Listrak integration with Gorgias to enable 1:1 SMS conversations between customer service representatives and customers to provide a personal, high-touch experience.

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Two-Way SMS Conversations Guide


Content Management

SMS Tap-to-Join Builder

Listrak's SMS Tap-to-Join editor will allow you to easily create and customize text message acquisition Tap-to-Join popups with no coding required.

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Web Content Guide: Tap-to-Join Editor

Dynamic Subject Lines

Liquid coding can now be used to create personalized content and enhanced engagement in segment-based dynamic email subject lines.

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Dynamic Email Subject Line Guide

Form Editor 1.1: Embed and Position Publishing

Landing page content and forms can be easily embedded and positioned directly into web pages allowing rapid updates and collection of contact data with limited technical assistance.

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Landing Page Editor Guide


Marketing Automation

Journey Hub Templates

Build and activate journeys in Journey Hub more quickly using pre-built journeys. These templates can be used as a starting point for building automated campaigns, instead of building journeys from scratch.

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Managing Journeys Guide

Duplicate Journeys

To help save time and empower re-use of automation logic, journeys will now be able to be easily duplicated in Journey Hub.

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Managing Journeys Guide

Visual Insights Versions

View Visual Insights Performance Summary and Performance Details for each activated version of the journey in Journey Hub.

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Reporting in Journey Hub

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