Listrak’s Alerts Suite is a marketing strategy designed to recoup lost revenue. Included with the Alerts Suite are Back-in-Stock, Price Drop, and Low Inventory Alerts. Customers are automatically notified when their desired products are back-in-stock or when the price of an item they’ve browsed drops.

Click on the link below to jump to information on how to configure specific alert types. Configuring alert allows you to create an event to trigger a Conductor conversation to automate follow ups.

Back-In-Stock Alerts

Price Drop Alerts

Low Inventory Alerts

Back-In-Stock Alerts

Back-in-Stock alerts can help you deploy sign-up notifications when a product is out of stock, then instantly notify prospective buyers when the product is available to purchase. This solution can also help you identify which products are more popular, helping them to determine how much to order in the future. Back-in-Stock alerts are determined by the quantity on hand listed in the data you send to Listrak.

CREATING AN ALERT

Before configuring your alert, be sure to have created a new list, just for your alerts campaigns. This ensures that all of your alerts settings and analytics are in one place. Select this list before getting started.

1. Navigate from the home menu to Solutions.
2. Go to Alerts and click New Alert.

3. Enter a name for the alert.
4. Select Back-in-Stock for the Alert Type.
5. Set the action to Sign-up.
6. Select your list from the drop-down menu.
7. Click Continue.

8. Enter BIS for the Alert Definition Code.
9. Click Create New under the Subscription Event section.
10. Enter Signup.
11. Click Save.
12. Enter a Quantity Threshold.

💡 This is the number of items that must be in stock before the Back-in-Stock Alert is deployed.

13. Click Create New under the Alert Event section. Click here to learn more about external events.
14. Enter a name.
15. Click Save.
16. Select the Enable Follow-up Reminders and Enable Discontinued Products, if applicable.

💡 Enable Follow-up Reminders: this feature allows you to include follow-up messages in your conductor conversation.

💡 Enable Discontinued Products: this feature allows you to create a Conductor conversation that send automated messages if a contact's product is discontinued.

17. Click Continue.

18. Review your properties and click Save.

After you've configured your alert, the next step is to create a message and set up the conversation.

Price Drop Alerts

Price Drop notification emails are sent to shoppers who have viewed a product with a price that has been reduced by a dollar or percentage amount. Reach out to your customers at the right time to let them know about this change and re-engage their interest in a product. Price drop alerts are triggered by a shopper's browse activity and requires activity tracking to be installed on your site.

CREATING AN ALERT

Before configuring your alert, be sure to have created a new list, just for your alerts campaigns. This ensures that all of your alerts settings and analytics are in one place. Select this list before getting started.

1. Navigate from the home menu to Solutions.
2. Go to Alerts and click New Alert.

3. Enter name for the alert.
4. Select Price Drop from the drop-down menu for the Alert Type.
5. Select Browse for the Action.
6. Select the Alerts list.
7. Click Continue.

8. Click Create New for Select an Event.
9. Enter Price Drop for the event name.
10. Click Save.
11. Click Continue.

12. Enter an amount for Drop Threshold.

💡 Drop Threshold is a the minimum for a price drop (either in price or percentage), required to trigger a price drop email. For example, if a customer views an item and the item drops by $10 or 10%, then a price drop email alert triggers.

13. Enter an amount for Relevancy Window.

💡 The Relevancy Window is the length of time in which customers are eligible to receive an alert for a product they've viewed. This window starts the day customers are entered into the queue, and if the price of the product doesn't drop by the threshold within this window, they will be removed from the queue for that product.

14. Click Continue.

15. Review your properties and click Save.

After you've configured your alert, the next step is to create a message and set up the conversation.

Low Inventory Alert

Low Inventory Alerts automatically send a single alert to visitors that browsed a product page and are triggered when inventory levels reach a threshold to warn that the product is almost sold out. Low Inventory Alerts are triggered by a shopper's browse activity and requires activity tracking to be installed on your site.

CREATING AN ALERT

Before configuring your alert, be sure to have created a new list, just for your alerts campaigns. This ensures that all of your alerts settings and analytics are in one place. Select this list before getting started.

1. Navigate from the home menu to Solutions.
2. Go to Alerts and click New Alert.

3. Enter a name for the alert.
4. Select Low Inventory from the drop-down menu for the Alert Type.
5. Set the Action to Browse.
6. Select your Alerts list.
7. Click Continue.

8. Enter a Quantity Threshold.

💡 This is the number of items that are left in stock before the Low Inventory Alert is deployed.

9. Click Create New for the Select an Event section.
10. Enter an event name.
11. Click Save.
12. Enter an amount for the Relevancy Window.

💡 The Relevancy Window is the length of time in which customers are eligible to receive an alert for a product after they viewed it. This window starts the day they are entered into the queue, and if the price of the product doesn't drop by the threshold within this window, they will be removed from the queue for that product.

13. Click Continue.

14. Review your properties and click Save.

After you've configured your alert, the next step is to create a message and set up the conversation.

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