What is a Tap-to-Join Popup?

This is a mobile only acquisition popup form used to acquire SMS subscribers. When a visitor taps the call-to-action button, their device automatically opens its default messaging client auto-filled with your SMS short code and opt-in keyword (such as "Join"). To subscribe, the visitor must simply send the keyword.

What are the benefits of creating a Tap-to-Join Popup?

  • Mobile popups are front and center on your website, so every visitor sees them and has a chance to subscribe

  • Mobile popups can collect visitor's mobile phone number to nurture them into becoming a customer. Share deals, events, and promotions to increase revenue and lifetime value.


Tap-to-Join Setup

To begin, click the New Web Content button > select Tap-to-Join as the type of web content.

Design

  1. Enter a name for the popup.

  2. Select from one of the template options:

    • Image with Discount

    • Logo with Discount

    • Image with no Discount

    • No Image Promotional

    • Image with Header

  3. Update the templated layout with your design.

    💡 Each option will prepopulate a default design that is completely customizable to fit your brand, subscription strategy and short code compliance requirements.

    1. Make sure to update the company name, terms link and privacy link placeholder text.

  4. The builder is broken into three components - Settings, Rows, and Content blocks. Review more about how each component applies to the overall design of your Tap-to-Join popup.

    1. Click the Preview button at any time to preview the design.

  5. Click the Apply button to apply the design to the page.

    1. Click Edit Design to make edits to the Tap-to-Join Popup.

    2. Click Change Template to change the overall template layout of the Tap-to-Join Popup.

      ⚠️ Confirming this option will overwrite the existing design.

  6. Click Continue to move to the next step.

💡 Helpful Design Tips:

  • The ability to add another button or delete the Tap-to-Join button on the template is not an option because it is preconfigured to subscribe contacts to applicable SMS short code.

  • Any element can be repositioned on the layout.

Configuration

  1. Select the Merchant.

  2. Select the Short Code the user will be subscriber to.

  3. Select the Keyword.

  4. Select the Trigger Type

    • Entry: Displays when a visitor enters the website. Enter a delay time for the popup to be triggered.

    • Scroll: Displays when a visitor scrolls down the page. Select either show halfway or bottom.

    • Button: Displays when a visitor clicks a button. Configure the button text, button color, text color, button size, button shape and button alignment.

    • Manual: Displays when a visitor clicks an element on the site where the popup script has been manually added, such as a link, button, or image. To use a manual popup, enter a unique name, then apply the onclick event to an element on your site. Manual Popup examples:

      Option 1
      <a onclick="_ltk.Modal.load('Popup Name')">SUBSCRIBE</a>

      Option 2
      <button onclick="_ltk.Modal.load('Popup Name')">SUBSCRIBE</button>

      Option 3
      <a onclick="_ltk.Modal.load('Popup Name')"><img src="Image URL"></a>

  5. Apply URL Rules to control where your popup displays. (optional)

    1. Only display on certain URLs

    2. Do not display on certain URLs

  6. Configure Engagement & Behavior settings.

    1. Show after X page visits. (optional)

    2. Show again after X number of day(s). (optional)

    3. Choose to show or not show if visitor entered from a Listrak email.

  7. Choose to close popup when user clicks the overlay. (optional)

  8. Click Save to apply settings.

  9. Click Review (on the left panel) to review settings.

Review

  1. Settings

    1. Here you will see the type of template selected, the Merchant name, the Short Code, Keyword, Trigger Type, any URL rules, engagement selections and the overlay interaction.

    2. Click Edit to change any of these setting.

  2. Confirm Collection of SMS Consent

    ⚠️ The confirmation of compliance checkbox MUST be selected to activate the Tap-to-Join Popup. This signifies you agree, understand and have included the necessary disclaimer language that is included on the Tap-to-Join Popup.

  3. Testing

    1. Slide the toggle to enable Test mode for the Tap-to-Join Popup. Review the testing options here.

📌 At anytime you can choose to Save, Activate or Close out of the builder.

  • Save: Will save the progress made on the setup of the popup - status will display as Draft.

  • Activate: Will publish the popup.

  • Close: Will exit you from the page, any changes made without saving first will be lost.


Tap-to-Join Disclaimer Language

The templated designed are prepopulated with disclaimer language that disclose the terms of the program. In addition to the copy in the template, there are several other disclaimer examples* based on the company's location and merchandise sold.

Canadian Marketing Program

By subscribing to [INSERT BRAND NAME] text messaging on [INSERT SHORT CODE #], you agree to receive recurring autodialed marketing text msgs to the mobile number used at opt-in. Consent is not a condition of purchase. Msg frequency may vary. Standard msg & data rates may apply. Reply HELP for help and STOP to cancel. See Terms and Conditions & Privacy Policy.

United States Marketing Program - not S.H.A.F.T. Program (Sex, Hate, Alcohol, Firearms, Tobacco)

  1. Without Cart Reminders

    By subscribing to [INSERT BRAND NAME] text messaging on [INSERT SHORT CODE #], you agree to receive recurring autodialed marketing text msgs to the mobile number used at opt-in. Consent is not a condition of purchase. Msg frequency may vary. Msg & data rates may apply. Reply HELP for help and STOP to cancel. See Terms and Conditions & Privacy Policy.

  2. With Cart Reminders

    By subscribing to [INSERT BRAND NAME] text messaging on [INSERT SHORT CODE #], you agree to receive recurring autodialed marketing text msgs (e.g. cart reminders) to the mobile number used at opt-in. Consent is not a condition of purchase. Msg frequency may vary. Msg & data rates may apply. Reply HELP for help and STOP to cancel. See Terms and Conditions & Privacy Policy.

United States S.H.A.F.T. Program (Sex, Hate, Alcohol, Firearms, Tobacco)

  1. Without Cart Reminders

    By subscribing to [INSERT BRAND NAME] text messaging, you agree to receive recurring autodialed marketing text msgs to the mobile number used at opt-in on [INSERT SHORT CODE #]. Reply with birthday MM/DD/YYYY to verify legal age of [INSERT 18+ or 21+] in order to receive texts. Consent is not a condition of purchase. Msg frequency may vary. Msg & data rates may apply. Reply HELP for help and STOP to cancel. See Terms and Conditions & Privacy Policy.

  2. With Cart Reminders

    By subscribing to [INSERT BRAND NAME] text messaging, you agree to receive recurring autodialed marketing text msgs (e.g. cart reminders) to the mobile number used at opt-in on [INSERT SHORT CODE #]. Reply with birthday MM/DD/YYYY to verify legal age of [INSERT 18+ or 21+] in order to receive texts. Consent is not a condition of purchase. Msg frequency may vary. Msg & data rates may apply. Reply HELP for help and STOP to cancel. See Terms and Conditions & Privacy Policy.

*The information provided here is NOT legal advice, Listrak recommends that you consult with your legal counsel to ensure compliance with applicable laws in connection with your marketing activities.

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