Q1: January - March 2025
Marketing Automation
Review Request campaigns in Journey Hub
Leverage Journey Hub for cross-channel Review Request campaigns and transform how you grow social proof of your product catalog. Review Request campaigns allow you to easily reach your most engaged contacts via Email and SMS to solicit their feedback and share it back online or across other owned channels.
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Product Alerts in Journey Hub
Build journeys to engage contacts waiting for items to come back in stock, go on sale and retarget recent browsers of fast-selling SKUs to earn upwards of $3 Revenue Per Message with every send.
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Additional enhancements to Journey Hub
More performant Segment Entry Events with the opportunity to reach more contacts
Compelling Decision Splits based on specific email URL engagement
Easy emoji picker for eye-catching automated text messages
High-efficiency segmentation by channel subscription
Cross-Channel Replenishment in Journey Hub
Turn past buyers into repeat customers with automated replenishment campaigns – now available in NextGen's Journey Hub! Whether you sell consumables, subscription for select units, or other replenishable products, this powerful automation ensures your customers get the right reminder at the perfect time across Email, SMS, and Push.
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AI-Powered Channel Affinity Decision Split in Journey Hub
Stop guessing where to reach your audience—let AI do the work! Listrak’s AI Channel Affinity Decision Split in NextGen's Journey Hub intelligently predicts the best channel (Email, SMS, or Push) for each contact, ensuring your messages land where they’ll perform best. Drive stronger revenue per message without endless testing.
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Mobile
Bulk Update Contact Profiles via SMS REST API
Marketers can efficiently update contact profile fields for their SMS subscribers in bulk via Listrak’s SMS REST API, making it even easier to pass along critical data to apply to your text campaigns. Leverage this rapid mapping of data from various sources and strengthen your contact identity resolution along the way.
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Expand SMS Opt-Ins with List-Level Age Gate Settings
For brands that require a robust Age Gate per mobile compliance for their Text Message Marketing program, you can now manage the corresponding settings at the list level within the Listrak platform. This opens up more opportunities to solicit opt-in from potential subscribers and grow your list across your customer journey, including via API calls.
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Integrations
Shopify Integration with Automatic Install Tracking
Streamline your Listrak x Shopify integration process, reduce manual steps, and minimize error potential by automatically installing and configuring tracking. Whether you’re migrating to Shopify or enhancing an existing store, this update ensures a seamless, automated integration—giving you better data and more marketing power.
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Contact Management
Understand Your Known Contacts vs. Anonymous Shoppers
Listrak excels in converting anonymous shoppers into known contacts, boosting purchases and retention with data-driven, person-first marketing tools. Our platform tracks all anonymous activity, not just email contacts. Now, with the Contact Management interface, you can easily view segment sizes and get a cleaner contact count without sifting through that anonymous activity.
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Q2: April - May 2025
Web Content
Introduction to Experience Builder
Experience Builder is an easy-to-use, drag-and-drop tool for building and managing popups without the need for coding or extensive time spent in a managed service queue. It unlocks additional customization opportunities with a breadth of pre-built templates, trigger types, personalization variations, and more. Create, deploy, and test more custom acquisition strategies to accelerate list growth and revenue–no HTML or CSS coding required!
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