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2025 Product Updates
2025 Product Updates
Updated over a week ago

Q1: January - March 2025

Marketing Automation

Review Request campaigns in Journey Hub

Leverage Journey Hub for cross-channel Review Request campaigns and transform how you grow social proof of your product catalog. Review Request campaigns allow you to easily reach your most engaged contacts via Email and SMS to solicit their feedback and share it back online or across other owned channels.

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Product Alerts in Journey Hub

Build journeys to engage contacts waiting for items to come back in stock, go on sale and retarget recent browsers of fast-selling SKUs to earn upwards of $3 Revenue Per Message with every send.

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Additional enhancements to Journey Hub

  • More performant Segment Entry Events with the opportunity to reach more contacts

  • Compelling Decision Splits based on specific email URL engagement

  • Easy emoji picker for eye-catching automated text messages

  • High-efficiency segmentation by channel subscription


Mobile

Bulk Update Contact Profiles via SMS REST API

Marketers can efficiently update contact profile fields for their SMS subscribers in bulk via Listrakโ€™s SMS REST API, making it even easier to pass along critical data to apply to your text campaigns. Leverage this rapid mapping of data from various sources and strengthen your contact identity resolution along the way.

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