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2025 Product Updates
2025 Product Updates
Updated this week

Q1: January - March 2025

Marketing Automation

Review Request campaigns in Journey Hub

Leverage Journey Hub for cross-channel Review Request campaigns and transform how you grow social proof of your product catalog. Review Request campaigns allow you to easily reach your most engaged contacts via Email and SMS to solicit their feedback and share it back online or across other owned channels.

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Product Alerts in Journey Hub

Build journeys to engage contacts waiting for items to come back in stock, go on sale and retarget recent browsers of fast-selling SKUs to earn upwards of $3 Revenue Per Message with every send.

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Additional enhancements to Journey Hub

  • More performant Segment Entry Events with the opportunity to reach more contacts

  • Compelling Decision Splits based on specific email URL engagement

  • Easy emoji picker for eye-catching automated text messages

  • High-efficiency segmentation by channel subscription

Cross-Channel Replenishment in Journey Hub

Turn past buyers into repeat customers with automated replenishment campaigns – now available in NextGen's Journey Hub! Whether you sell consumables, subscription for select units, or other replenishable products, this powerful automation ensures your customers get the right reminder at the perfect time across Email, SMS, and Push.

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AI-Powered Channel Affinity Decision Split in Journey Hub

Stop guessing where to reach your audience—let AI do the work! Listrak’s AI Channel Affinity Decision Split in NextGen's Journey Hub intelligently predicts the best channel (Email, SMS, or Push) for each contact, ensuring your messages land where they’ll perform best. Drive stronger revenue per message without endless testing.

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Mobile

Bulk Update Contact Profiles via SMS REST API

Marketers can efficiently update contact profile fields for their SMS subscribers in bulk via Listrak’s SMS REST API, making it even easier to pass along critical data to apply to your text campaigns. Leverage this rapid mapping of data from various sources and strengthen your contact identity resolution along the way.

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Expand SMS Opt-Ins with List-Level Age Gate Settings

For brands that require a robust Age Gate per mobile compliance for their Text Message Marketing program, you can now manage the corresponding settings at the list level within the Listrak platform. This opens up more opportunities to solicit opt-in from potential subscribers and grow your list across your customer journey, including via API calls.

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Integrations

Shopify Integration with Automatic Install Tracking

Streamline your Listrak x Shopify integration process, reduce manual steps, and minimize error potential by automatically installing and configuring tracking. Whether you’re migrating to Shopify or enhancing an existing store, this update ensures a seamless, automated integration—giving you better data and more marketing power.

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Contact Management

Understand Your Known Contacts vs. Anonymous Shoppers

Listrak excels in converting anonymous shoppers into known contacts, boosting purchases and retention with data-driven, person-first marketing tools. Our platform tracks all anonymous activity, not just email contacts. Now, with the Contact Management interface, you can easily view segment sizes and get a cleaner contact count without sifting through that anonymous activity.

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