Q1: January - March 2023
Marketing Automation
Journey Hub - Email Order/Cart Data Filter
This allows you to filter out specific order or cart items in the Journey Hub email that may cause confusion to the customer; for example, component products of bundles in an order or shipping confirmation emails.
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Content Management
Landing Page Multi-Channel Form Builder
When creating a form within Listrak Web Content, Listrak users can now collect data and subscribe contacts across email and SMS channels from a single form.
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Platform
Performance Summary 1.1: Period-Over-Period Results
Compare period-over-period, engagement, and revenue results across all lists, channels, and messages types (Broadcast, Triggered & Transactional) in a single view.
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Integrations
Automate Recurring FTP Exports of Aggregate Email Activity
Create a recurring FTP export of aggregate email activity for use external to the Listrak platform through the integrations Manager.
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Shopify Tags in Journey Hub
Use Shopify Product Tags to orchestrate personalized, cross-channel experiences through Journey Hub. Product Tags are available as conditions in Purchase History, Cart Details, Product Browse and Order Details decision splits.
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Mobile
SMS Frequency Capping
Limit the number of messages sent to a contact across the Listrak platform to maintain SMS program compliance and enhance the mobile experience.
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Mobile App Push in Journey Hub
Send app push messages through Journey Hub custom event campaigns.
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Q2: April - June 2023
Mobile
SMS Frequency Capped Reporting
Analyze message counts to explain trend variances and reduced audience reach when frequency capping has been applied.
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Unrecognized Opt-Out Requests
Expanded recognition of opt-out requests that do not use the standard STOP / UNSUBSCRIBE keywords (including emojis) to help maintain SMS program compliance.
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Mobile App Push Broadcast Notifications
Author and activate Mobile App Push broadcast messaging.
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AI Assistant (BETA)
Listrak's brand new AI Assistant, powered by OpenAI, will revolutionize marketing efforts. Initially available in the SMS editor, composing a text message has never been easier. In a matter of seconds, users can generate personalized SMS/MMS copy that speaks directly to their audience. Not only does it save valuable time in writing content, but it also provides creative inspiration for text message creation.
This cutting-edge technology is launching in beta and will be available to all Listrak SMS clients. Keep an eye out for additional use of the AI Assistant across the Listrak platform in future releases!
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