The Listrak Product Alerts Suite offers a unique opportunity to connect with shoppers, alerting them when a product is back in stock, has a new, lower price, or has inventory that is nearly depleted. This allows you to regain lost revenue from potentially missed sales. You can add Recommendations to either type of alert email to boost revenue, cross-sell, and upsell products. Using Journey Hub, you can send cross-channel messages via email or SMS messages to contacts to capture this additional revenue.
💡 Listrak's advanced contact identification allows you to send SMS-only Alerts messages. Contact your Account Manager to learn more.
How Listrak Receives Alert Information
Product Alerts are triggered in one of two ways, depending on your message type: when a contact explicitly asks for a notification or implicitly indicates interest in a product by browsing it or adding it to their cart.
Sign-up: This explicit type of action allows a contact to receive an alert when the product is back in stock. When an item is out of stock a form would appear allowing a contact to input their email or phone number to receive a message when the item is back in stock.
Product Browse: This implicit type of action records the products a contact browses on your site. A contact can then receive a message if the items they were browsing is now back in stock, an item has dropped in inventory, or the price has decreased.
Item Carted: This implicit type of action records the products a contact adds to their cart. A contact can then receive a message if one of the items they added to their cart has dropped in inventory or the price has decreased.
Back In-Stock Alerts
Back In-Stock Alerts is a two- part solution that allows you to notify contacts when an item is out of stock and notify them when an item comes back in stock. Contacts can manually sign up for notifications by adding their phone number or email address to a form, or receive notification if an item they previous browsed has come back in stock.
The solution can also help you identify which products are more popular and products you may want to increase stock levels on hand. Back-in-stock alerts are determined by the "quantity on hand" listed in the data you send to Listrak.
Price Drop Alerts
Price Drop notifications are sent to shoppers who have interacted with a product where the price that has decreased by a dollar or percentage amount. You can set this threshold when configuring your alert. This type of alert is triggered by a shopper's browse activity or cart activity, Both types require activity tracking to be installed on your site. Now, instead of losing that sale to a competitor, you may have recouped that revenue and reached the customer's acceptable price point.
Low Inventory notifications are sent to shoppers when a product they interacted with has decreased in inventory. This inventory level is based on the quantity on hand provided to Listrak and the threshold can be determined when setting up the alert definition. This type of alert is triggered by a shopper's browse activity or cart activity, Both types require activity tracking to be installed on your site.
Creating an Alert
Once you have determined which alert types make the most sense with your product lines and marketing goals, you are ready to set up your product alert definitions. These definitions determine what amount a price should drop or what is considered low inventory.
If you are working with the Listrak Implementation team reach out to your Project Manager or Account Manager to get started or learn more here.