The Listrak Product Alerts Suite offers a unique opportunity to connect with shoppers, alerting them when a product is back in stock, has a new, lower price, or has inventory that is nearly depleted. This allows you to regain lost revenue from potentially missed sales. You can add Recommendations to either type of alert email to boost revenue, cross-sell, and upsell products.
This automated solution can help you deploy sign-up notifications when a product is out of stock, then instantly notify prospective buyers when the product is available to purchase. The solution can also help you identify which products are more popular, helping them to determine how much to order in the future. Back-in-stock alerts are determined by the "quantity on hand" listed in the data you send to Listrak.
PRICE DROP ALERTS
This type of alert is triggered by a shopper's browse activity and requires activity tracking to be installed on your site. Price Drop notification emails are sent to shoppers who have viewed a product with a price that has been reduced by a dollar or percentage amount. Now, instead of losing that sale to a competitor, you may have recouped that revenue and reached the customer's acceptable price point.
This type of alert is triggered by a shopper's browse activity and requires activity tracking to be installed on your site. Low Inventory notification emails are sent to shoppers who have viewed a product whose "quantity on hand" has decreased below a threshold.
Product Alerts are triggered in one of two ways: the customer requests them, or you can send them based on their browse activity, i.e. the customer looked at something on your site, yet did not purchase it. Both intent actions options are described below.
- Sign-up: A user directly signs up using their email address to receive an alert when the product is back in stock. This type of intent is used only for Back-in-Stock Alerts. Using this type of intent for Price Drop Alerts could potentially deter the shopper from purchasing the item at its original price.
- Browse: A user is signed up to receive an alert based on their browse activity. This type of intent is used successfully for both Back-in-Stock and Price Drop Alerts.