Journey Hub Decision Splits allow you to direct contacts into different experiences based on if they meet a specific criteria. Shopify Product Tags can be used as one of the criteria in decision splits to change a contact's experience based on the tags available for a product.
Product Tags can be used as a condition in the following decision splits:
Purchase History
Cart Details (Shopping Cart Abandonment only)
Product Browse (Product Browse Abandonment only)
Order Details Split
Enabling Shopify Product Tags
Shopify Product Tags must be enabled by the Listrak team after your data has been validated. If you are working with the Listrak Implementation team, let the team know you are interested in enabling tags.
If you have previously integrated with Shopify please contact your Account Manager for the next steps in enabling Shopify Product Tags. Your product data will need to be re-synced with Listrak to enable the tags to flow into Listrak.
💡 Listrak can store up to 250 tags per product. Each tag can store up to 255 characters of text data. Alphanumeric characters and special character except commas can be used in an individual tag.
Once the initial sync of product tags is complete, Listrak will update the tags based on your standard Shopify sync schedule. If a tag is removed from your product in Shopify it will also be removed in Listrak. Listrak will not update or remove tags if there are no tags provide in the Shopify product sync. The sync will only occur if data is present. Values such as none or N/A are recommended to completely remove existing tags from a product.
Using Product Tags in Decision Splits
⚠️ Product Tags must be available in your account for the decision split condition to appear in Journey Hub. All synced product tags will continue to be used in splits even after deactivation. Contact Listrak if you wish to remove product tag details.
This guide covers the general process of using these tags. The process will be the same for all decision split types listed above. The example below utilizes the order details decision split, which is available in the Purchase and Scheduled journeys.
Drag the decision split onto the canvas
Give the step a name, if desired
Select Product Tag from the Condition drop-down
💡 The name of the condition will differ based on the decision split. E.g. Cart Item Tag, Product Tag
Then, select how you would like to evaluate the criteria
💡 Use Is In the Comma Delimited List or Is in the File Upload to evaluate multiple unique tags
Specify the specific value or values that should be evaluated for. If a contact matches (at least one of) the tags they will be directed down the path.
If desired, click Add Path to evaluate a different tag value.
Repeat steps 3-6 for any additional paths you wish to create
Up to 10 paths can be included in each decision split
A contact will be directed down the first path they meet the criteria for, even if the product also includes the tags from the later paths.
Common Use Cases
There are many ways Shopify Product tags can be used to customize a contact's flow through a journey. These can be used the enhance the personalized nature of your messages by providing relevant cross-sell or up-sell products, provide product support, or send different messages.
Tag products based on an attribute, such as collection (e.g. Winter 2023), to send up-sell messages as part of a Post Purchase Thank You series.
Use tags to indicate products purchased by specific types of buyers (e.g. B2B vs. B2C) to send tailored offers to these purchasers or abandoners.
Tag products with specific features that may impact how they are communicated (e.g. freight shipping) to send tailored messages to address these concerns to browsers or abandoners.