Social/Programmatic Advertising

Learn how to target smart social campaign audiences, grow your marketing list with social lead acquisition, and engage customers with dynamic personalized display ads.

18 articles in this collection
Written by Jeff Brown, Matthew Vollmer, and Brandon Brophy

Listrak Exchange

Listrak Exchange Setup Guide

Learn more about how to set up Listrak Exchange.

Written by Matthew Vollmer
Updated over a week ago

Connecting Facebook Lead Ads

Learn more about how to ensure a proper connection of your Listrak Account with Facebook Lead Ads, setup, and troubleshooting.

Written by Brandon Brophy
Updated over a week ago

Connecting to your Facebook Business Page

Learn more about how to connect to your Facebook page for Facebook Lead Ads automation.

Written by Brandon Brophy
Updated over a week ago

Facebook Connected Audiences: Connecting to Your Ad Account

Learn more about how to connect your Facebook Ad Account to Listrak Exchange.

Written by Brandon Brophy
Updated over a week ago

Connecting Audiences to Google AdWords

Learn more about how to connect your Google Ad Account to Listrak Exchange.

Written by Matthew Vollmer
Updated over a week ago

Connecting to your Twitter Ad Account

Learn more about how to connect your Twitter Ad account to Listrak Exchange.

Written by Brandon Brophy
Updated over a week ago

Connecting Your Listrak Subscription Point to Your Facebook Lead Ad Form

Learn more about how to connect your Listrak subscription points to your Facebook lead ad form.

Written by Brandon Brophy
Updated over a week ago

Listrak Exchange FAQ

Learn more about some of the technical requirements around Listrak Exchange.

Written by Brandon Brophy
Updated over a week ago

Publishing Your Facebook Lead Ad Campaign

Learn more about publishing your Facebook lead ad campaign.

Written by Brandon Brophy
Updated over a week ago

Syncing Audiences with Listrak Exchange

Learn more about how to sync your audiences from within Listrak to re-target on Facebook.

Written by Brandon Brophy
Updated over a week ago

Testing and Validating Facebook Lead Ad Subscriptions

Learn how to quickly test your Facebook Lead Ad integration to ensure new subscribers are being captured and added to a list.

Written by Matthew Vollmer
Updated over a week ago

Using Listrak Exchange to Automate Lead Ad Acquisition

Learn more about Listrak's Lead Ad Automation.

Written by Matthew Vollmer
Updated over a week ago

Programmatic/Display

Understanding Display Advertising

Learn more about the channel of online display advertising.

Written by Matthew Vollmer
Updated over a week ago

Display Ads Glossary

Learn more about the terminology used in display advertising.

Written by Brandon Brophy
Updated over a week ago

The Bidding and Auctioning Process

Learn more about the bidding and auctioning process for display advertising.

Written by Matthew Vollmer
Updated over a week ago

Updating Your Display Ads Creative

Learn more about how to update your creative in existing Display Ads.

Written by Jeff Brown
Updated over a week ago

Reporting

Factors That Can Affect Display Ad Reporting

Learn about the various types of anomalies that occur in today's digital space and how Listrak accounts for them.

Written by Matthew Vollmer
Updated over a week ago

Lead Ad Acquisition Reporting

Learn more about the lead ad acquisition reporting tool for Listrak Exchange.

Written by Matthew Vollmer
Updated over a week ago