In this guide you will learn more about the process of setting up Listrak Exchange and answer some common questions. Listrak Exchange allows you to connect to Facebook and Instagram or Google AdWords to automatically sync data between these platforms and Listrak.

This synced data can be used to power Meta Lead Ads to collect new subscribers, Facebook and Instagram Connected Ads to target existing subscribers, and create Lookalike Audiences to find users on these platforms who are similar to your existing contacts.

To set up Exchange, you will need to take a few steps:

💡 If you are not using the AdWords or Meta accounts you may skip these steps.

In this article you will learn about the importance of a Meta Business Suite account. You will also learn how to initially connect your Facebook and Google AdWords account to Listrak.

A Meta Business Suite Account is a free account that is used to manage all of your company's Meta assets. The Meta Business Suite is used to claim and manage your company's Ad Accounts and Business Pages. You can also manage the permissions of who has access to these assets.

If your company has multiple ad accounts or pages for multiple domains, they can all be claimed and managed from a single Meta Business Suite Account.
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You can sync your Listrak audiences to your Facebook Ad Account by using Listrak's Connected Audiences integration and Facebook Business. To connect this integration to your Facebook Ad Account, you must be an Admin on the Meta Business Suite that owns your company's ad account. This is typically the person who created your Meta Business Suite and claimed your ad account. You must also be an Admin on the ad account that you are attempting to connect.

This guide is intended to help you define who at your company has the necessary permissions to establish these connections. Once a connection is established, it will persist and all Listrak users at your company are able to manage and sync audiences with Listrak Exchange.

💡 The credentials used to authenticate with Facebook and Google are never stored by Listrak.

One of the first steps to setting up Listrak Exchange is to connect to your social ad platforms (Meta Ads Manager or Google AdWords). This one-time authentication enables you to connect Listrak Exchange to your ad platforms. Once this connection is established, you're able to automatically sync audiences and subscribers between Listrak and your ad platforms.

Before you can begin, you must first navigate to Meta Business Suite. This is a separate interface than your regular Facebook login, even if you have managed pages under your login in the past.

If an agency created your Meta Business Suite, you have two options:

Once you have appropriate permissions for authentication, click here to set up the connection within Listrak for your Lead Ads or here to set up the connection to your Ads page.

Please contact Listrak Support if you have any questions.

Like Facebook. you must be an admin on your Google AdWords Account in order to authenticate and begin syncing information.

Click here for more information about becoming an Admin on your Google AdWords Account

If an agency manages your Google AdWords Account, they will need to grant you Admin access to that account or they will need to log into Listrak and complete the one-time connection themselves.

Once you have appropriate permissions for authentication, click here to set up the connection within Listrak.

For additional strategy to on Listrak Exchange and how to create effective social media campaigns, please download the Listrak Exchange Lead Ads Playbook here.