SMS message filtering Categories can be used for message segmentation and personalization. The messages can be filtered on Acquisition Campaign Keyword, Purchase Behavior, Profile Field, and Channel Activity.


This category will filter on the Keyword that a contact subscribed using, if they opted in using this method. The system will retain the last Keyword used to subscribe. Click the link to learn more about setting up a Keyword Campaign.


This category includes the contact's historical purchase behavior, and includes any data associated with an email address, if one is associated.

  • Has Purchased
  • Has Not Purchased
  • Total Spend
  • Average Order Value
  • Number Of Orders
  • First Order Date
  • Last Order Date


SMS has two types of SMS Profile Fields, System and Custom Fields. System Fields are pre-populated for your convenience and the Custom Fields can be created by you.

System Profile Fields:

  • Birthday
  • Email Address
  • First Name
  • Last Name
  • Postal Code

Custom Profile Fields:

  • Custom Fields 1-15

To learn more about creating Custom Fields, click the link.


Channel Activity allows segmentation by SMS or Email Activity.

SMS Activity:

  • Subscribe Date
  • Last Click Date
  • Last Send Date

Email Activity:

  • Subscribe Date
  • Last Open Date
  • Last Read Date
  • Last Click Date
  • Last Send Date
  • Subscription State (Is or Is Not Subscribed)

For more information on filtering or SMS messaging, reach out to your Account Manager or Listrak Support!

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