SMS message filtering categories can be used for message segmentation and personalization. A filter can be added to a message on the Setup Step when authoring any new message. Filtering categories include: Acquisition Campaign Keyword, Purchase Behavior, Profile Field, and Channel Activity - read more about how to use them below.
💡 The number of contacts included in the filter automatically excludes contacts who have suspended their service. A contact will be re-added to the filter count if they re-activate their service prior to the message being sent.
Campaign Activity
This category will filter on either an acquisition Campaign Keyword or an Info Campaign Keyword. The system will retain the first Keyword used to subscribe and all Info Campaign Keywords sent by the contact. Click the link to learn more about setting up a Keyword Campaign or an SMS Info Campaign.
🎯 How to use this in a filter
Campaign Keyword Equals KEYWORD targets contacts who subscribed using the specified keyword, which can signify a certain interest or channel depending on how you advertised the keyword.
Info Campaign Keyword Equals KEYWORD 1, KEYWORD 2 targets contacts who selected either Info Campaign keyword to send them content relevant to their interests.
Purchase Behavior
This category includes all purchase data associated with a contact regardless of channel. If a customer has opted in to SMS the purchase can be tied to the contact and phone number, even if an email address was provided during the checkout process. This enables a full view of the customer's buying behavior across all channels.
Has Purchased
Has Not Purchased
Total Spend
Average Order Value
Number Of Orders
First Order Date
Last Order Date
🎯 How to use this in a filter
Purchase Behavior: Last Order Date Is Less Than 90 Days Ago allows you to target purchase behavior based on recency and send a message to contacts who have made a purchase within the last 90 days.
Profile Fields
SMS has two types of SMS Profile Fields: System and Custom Fields. System Fields are automatically created by Listrak and the Custom Fields can be created by you and customized to fit your needs.
System Profile Fields (pre-set):
Birthday
Email Address
First Name
Last Name
Postal Code
Area Code
Custom Profile Fields:
Custom Fields 1-50 (Learn more)
🎯 How to use this in a filter
System Profile Field: Birthday Is Today allows you to target contacts who have a birthday on a given day. A recurring message sent daily can be used to wish these contacts a happy birthday.
Channel Activity
Channel Activity allows segmentation by SMS or Email Activity.
SMS Activity:
Subscribe Date
Last Click Date
Last Send Date
SMS Last Compliance Send Date
Email Activity:
💡 Learn more how to collect a contact's email address by creating a data acquisition campaign.
Subscribe Date
Last Open Date
Last Read Date
Last Click Date
Last Send Date
Subscription State (Is or Is Not Subscribed)
🎯 How to use this in a filter
Channel Activity: SMS Last Click Date Is Less Than 14 Days Ago allows you to target contacts who have recently interacted with a text message that you sent them within the last 14 days.
Compliance: Use the SMS Last Compliance Send Date filter to ensure that all contacts on your list have received a message including compliance language in the last calendar month. Only broadcast messages that have compliance tracking enabled will populate the SMS Last Compliance Send Date.
For more information on filtering or SMS messaging, reach out to your Account Manager or Listrak Support!