Would you like to add value to your SMS marketing program by including personal touches like using a subscribers first name? This Listrak feature is called Personalization, and it uses profile fields like first name or any custom data that was collected using Data Acquisition messages or through a website Subscription Point. If we don't have their first name, you can add a default value and set it to whatever you want! Learn more about personalization below.
- Compose a message
- Click on the add personalization button
- Select the data to use for personalization from the drop-down
- Set a default value by adding the default value
- Complete the message setting by following the wizard
TIP: For First Name the default value of Friend would look like this:[[Contact:FirstName Default='Friend']]
If you do not want to set a default value another way to send a message with personalization is to set up a filter to segment the message to only contacts who have submitted their First Name. Using the First Name example, the filter would be Profile Field > First Name > Is Not Empty. Learn more about SMS Filtering.
For more information on SMS messaging, reach out to your Account Manager or Listrak Support!