The Contact Profile provides you insight of an individual contact's personal information, demographics, interests, engagement and purchases behaviors, message activity stream and more - all on one unified view.
Access a single Contact's Profile by navigating to Contacts > Cross-Channel All Contacts > click anywhere within a row to view a Contact's individual profile. 💡 If you have multiple organizations, you will need to select the correct organization from the dropdown menu.
📌 Click Back to Contacts to return to the Contact Management page.
Contact Profile
Name and Affinity card: This contains the contact's first name, last name, address with map location (if applicable) and the contact's implicit preferred channel for a domain. Hover over the preferred channel to see all points of contacts associated with the contact and their degree of preference.
💡 Channel Affinity will be evaluated for the first time 1 day after a contact's first channel subscription to a Marketing list. Channel Affinity will be reevaluated daily.
Subscriptions: A list of all the contact's Listrak IDs (email addresses and phone numbers) by subscription status, per channel.
Customer Affinity: Displays the identified brands, categories and subcategories a contact has an affinity for, note this is based on each merchant's data scheme.
Profile Details: Displays all Profile Data available to the contact. Click View More to expose the full list the client's data. Learn more about the data available in this article NextGen Platform Segmentation Glossary.
Top Carousel: This carousel consists of a series of cards that relates to a contact's purchase history and predictive purchase behaviors.
Projected Purchase Date: The project purchase date based on data from the past year and the total amount spent by contact.
Likelihood to Spend: Measurement (least, less, more or most) of the likelihood that a contact has of making a purchase. Click here or more information about predictive behavior.
Recent Purchase: The last product (name, image and price) purchased by the contact.
Revenue Cards
Total Spend: The sum of all orders made by the contact (including tax, surcharges, shipping, etc.). The bottom number is the comparison percentage to other customers.
Number of Orders: Total number of orders made by the contact. The bottom number is the comparison percentage to other customers.
Average Order Value: The average dollar amount spent in an order (includes tax, surcharges, shipping, etc.). The bottom number is the comparison percentage to other customers.
