Measured is the industry leader in incrementality-based media measurement. Measured helps brands test and optimize their email investments by comparing the impact against your most important performance metrics.

The integration enables the sharing of data from Listrak to Measured to provide stronger insights into the impact of your media spend. Once a week, Listrak delivers message activity for all email and SMS messages to Measured's S3 bucket. The data includes all message types, including broadcast marketing messages and journey hub flows. All new or updated message activity data collected during the previous week is sent to Measured.

Measured uses advanced analytics to interpret data in their platform. The analysis can help identify trends, patterns, and insights that are used to inform your marketing strategies.

Based on the insights gathered from the data analysis, Measured provides tailored recommendations to refine marketing spend and maximize return on investment.

Measured offers detailed reports and dashboards to visualize data, making it easier for you to track performance of media and make informed decisions.

The following Listrak data points can be shared with Measured.

Ready to get started? Contact your Account Manager for more details on how to set up the integration.