Email Marketing Campaigns

Tips and tactics to help you create responsive email campaigns while streamlining the email creation process.

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43 articles in this collection
Written by Aaron Pearson, Leah Leahy, and Wendy Huffman and 1 other
Listrak Composer

Getting Started with Listrak Composer

Learn how to easily build emails with Listrak's latest creation-- Composer.
Written by Aaron Pearson
Updated over a week ago

Composer Guide

Getting started with Composer.
Written by Aaron Pearson
Updated over a week ago

Listrak Composer FAQs

We took your Listrak Composer questions and put them into a frequently asked question-and-answer format.
Written by Aaron Pearson
Updated over a week ago

Social Icons in Listrak Composer

Learn more about how to add Social Icons in Listrak Composer.
Written by Leah Leahy
Updated over a week ago

Custom Fonts in Listrak Composer

Learn more about custom fonts in Listrak Composer.
Written by Leah Leahy
Updated over a week ago

Adding Product Recommendations from within Listrak Composer

Learn more about how to put Product Recommendations in your Listrak Composer emails.
Written by Leah Leahy
Updated over a week ago

Updating Product Recommendations in Listrak Composer

Learn more about how to update Product Recommendations for Listrak Composer emails.
Written by Leah Leahy
Updated over a week ago

Vertical Alignment

Learn more about how to easily vertically align content in columns within Listrak Composer.
Written by Leah Leahy
Updated over a week ago

Advanced Customization of Product Recommendations in Listrak Composer

Learn how to manually add recommendation blocks to your emails designed in Listrak Composer.
Written by Leah Leahy
Updated over a week ago

Adding a Pixlee Email Album to a Listrak Composer Message

Learn more about how to add a Pixlee email album to a Listrak Composer Message.
Written by Leah Leahy
Updated over a week ago

Dynamic Content in Listrak Composer

Learn more about how to use dynamic content in Listrak Composer.
Written by Aaron Pearson
Updated over a week ago

Predictive Content with Listrak Composer

Learn more about how to add Predictive Content to your Listrak Composer messages.
Written by Wendy Huffman
Updated over a week ago

Advanced Customization of Predictive Content in Composer

Learn how to add predictive content to Composer-created messages.
Written by Leah Leahy
Updated over a week ago

LiveIntent Ads in Composer

Learn more about LiveIntent Ads in Listrak Composer.
Written by Aaron Pearson
Updated over a week ago
Authoring

Adding Your Logo to Appear in an Email Inbox

Learn about how to have your logo appear next to your message across inboxes.
Written by Francesco Caporusso
Updated over a week ago

Creating an Email Template

Learn how to create email templates to easily construct messages for a consistent look within campaigns.
Written by Leah Leahy
Updated over a week ago

Insert Browser Link in Message Header

Learn how to access your list settings to automatically insert an alternate browser link at the top of your messages.
Written by Leah Leahy
Updated over a week ago

HTML Editor

Creating content for a new message? Learn how to use the HTML editor here.
Written by Leah Leahy
Updated over a week ago

Media Bandwidth

Learn more about what is considered a large file when sending an email and how to fix this.
Written by Wendy Huffman
Updated over a week ago

Plain Text Editor

Creating content for a new message? Learn how to use the plain text editor here.
Written by Leah Leahy
Updated over a week ago

Saved Content

Learn more about Saved Content.
Written by Aaron Pearson
Updated over a week ago

Sending Tests to Multiple Email Addresses

Learn more about how to send tests to multiple email addresses with a List Review Group.
Written by Aaron Pearson
Updated over a week ago

Scheduled and Recurring Messages

Learn about the sending options available, including scheduling messages and scheduling recurring messages.
Written by Leah Leahy
Updated over a week ago

Spam Score for Individual Subscribers

Learn how to enable and view personalized spam scores for individuals on your list.
Written by Leah Leahy
Updated over a week ago

Preview and Test a Message

Learn how to preview and test your email message before sending.
Written by Leah Leahy
Updated over a week ago

Resend to Non-Openers

Learn more about sending a message based on the engagement of a sent message.
Written by Leah Leahy
Updated over a week ago

Edit a Scheduled Message

Learn how to edit the content of your scheduled message before it is sent.
Written by Leah Leahy
Updated over a week ago

Change Hyperlink Text Color and Remove Underline

Learn how to easily change the color of your hyperlinked text and remove the underline.
Written by Leah Leahy
Updated over a week ago

Special Characters and International Alphabets

Understand the character set options available for use of international alphabet and special characters.
Written by Leah Leahy
Updated over a week ago

Adding Like2Buy or FanReel Curalate Images to an Email

Learn more about how to add these images to an email.
Written by Wendy Huffman
Updated over a week ago

Advanced Message Settings

Learn about the advanced message settings section.
Written by Leah Leahy
Updated over a week ago

HTML Compression

HTML compression helps to shrink the size of messages by removing white space and adding the appropriate charset.
Written by Aaron Pearson
Updated over a week ago
Split Testing

Automated Split Testing Guide

Our Automated Split Testing Guide is designed to take you through the key processes required to build a split test and track progress.
Written by Leah Leahy
Updated over a week ago

Automated Split Testing Guide: Add Messages

Learn how to add messages to your split tests.
Written by Leah Leahy
Updated over a week ago

Automated Split Testing Guide: Audience Size

Learn how to determine your audience size for your split test.
Written by Leah Leahy
Updated over a week ago

Automated Split Testing: Confirm and Publish

Learn how to confirm and publish your automated split test.
Written by Leah Leahy
Updated over a week ago

Automated Split Testing: Create a Split Test

Learn how to create an automated split test.
Written by Leah Leahy
Updated over a week ago

Automated Split Testing: Test Criteria

Learn what test criteria to use for split testing and what components are acceptable to test.
Written by Leah Leahy
Updated over a week ago

Automated Split Testing: Test Duration

Learn how to determine and apply your test duration settings.
Written by Leah Leahy
Updated over a week ago

Automated Split Testing: Test Types

Learn about the types of split tests available in the Listrak application.
Written by Leah Leahy
Updated over a week ago

Setting up an A/B Split Test in Listrak Conductor

Learn how to set up an A/B split test in Listrak Conductor to examine performance of different subject lines, offers, creative, and more.
Written by Leah Leahy
Updated over a week ago

Split Testing for Send Time Optimization

Learn more about how to split test for send time optimization.
Written by Leah Leahy
Updated over a week ago

Split Testing in Preparation for the Holidays

Learn how to split test in preparation for the holiday season so you can put your best strategy to use.
Written by Leah Leahy
Updated over a week ago