How does the Product Block Work?

You can now quickly and easily add products to an email using the Product Block. The Composer Product Block allows you to style the appearance of a product by setting the the title, image, price, and button properties and select the specific products that will appear with this styling.

The Product Block can be added to any Composer email created in the Saved Messages, Journey Hub, or Conductor. Product Blocks can also be added to a Composer template. Adding a Product Block to a Composer template makes manually merchandising products a snap.

Adding the Block to an Email

To begin, drag the Product Block element onto your Composer canvas.

Selecting Products

First, you can determine the number and specific products that will appear in the email. Below you can see a preview of the this process.

  1. Click on the product block on the canvas to open the Properties panel.

  2. In the Configuration section, click Add Product to add additional products to the canvas.

  3. To delete products, open the product card and click Delete in the bottom right corner

  4. To select a specific product:

    1. Open the product card and click Select Product

    2. Paste a Product SKU into the box and click Submit

    3. If desired, adjust the specifics of the product such as Title or Price

    4. Click Save at the bottom of the card

  5. Repeat step 4 for all products

Notes about Selecting Products:

💡 Use the Product Summary to locate the specific SKUs

💡 If a yellow border around the image indicates a non-secure image. You can update the image path by clicking Image Source and confirming an https is included in the link

💡 If the URL that appears in the image source is not complete please contact support@listrak.com

💡 The information added to the email will reflect the data currently available about the product at the time it was added. This data will not update dynamically.

💡 If using the Sale Price styling (see below), remove the sale price value (if present) from item cards where items are not currently on sale. If a value is populated in the field it will display.

Styling the Product Design

Next, you can style the elements of your design, including Image, Title, Pricing, and a Button link.

  1. Click on the product block on the canvas to open the Properties panel.

  2. In the item design section, click the checkbox next to each element to enable or disable the element in your product design.

  3. Open the Image drop-down by clicking on the name. You can adjust the following:

    1. Image Width: Use the slider or type a width in the box. Max width is determined by the Block Design.

    2. Border: Select a border style, color, and width, if desired

  4. Open the Title drop-down. You can adjust the following:

    1. Font Family: Select from Composer's built-in fonts or your own custom fonts

    2. Font Size: Select a font size. Default font size is 16px

    3. Letter Spacing: Select a type of letter spacing

    4. Styling: Select from Bold, Italics, and Underline styling

    5. Font Color: Use Composer's color picker or a custom hex value

  5. Open the Pricing drop-down. You can adjust the following:

    1. Sale Price: Enable or disable the toggle to show or hide sale price. You can then adjust:

      1. Strikethrough: Leave the checkbox checked to show a strikethrough of regular price when an item is on sale. This option is hidden when sale price is disabled.

      2. Sale Price Color: Use Composer's color picker or a custom hex value to select a color for the sale price. This option is hidden when sale price is disabled.

    2. Font Family: Select from Composer's built-in fonts or your own custom fonts

    3. Font Size: Select a font size. Default font size is 16px

    4. Letter Spacing: Select a type of letter spacing

    5. Styling: Select from Bold, Italics, and Underline styling

    6. Regular Price Font Color: Use Composer's color picker or a custom hex value

  6. Open the Button/Link drop-down, if desired. You can adjust the following:

    1. Style: Select the appearance of your CTA by selecting button or text

    2. Link Text: Specify what the link will say

    3. Font Family: Select from Composer's built-in fonts or your own custom fonts

    4. Font Size: Select a font size. Default font size is 16px

    5. Letter Spacing: Select a type of letter spacing

    6. Styling: Select from Bold, Italics, and Underline styling

    7. Font Color: Use Composer's color picker or a custom hex value

    8. Button Specific Properties: These are only available when the button style is selected

      1. Button Color: Use Composer's color picker or a custom hex value

      2. Size: Select from Small, Medium, or Large

      3. Shape: Select from square, rounded corners, or round

Styling the Block Design

The block design allows you to customize the layout of the products on desktop and mobile.

  1. In the Block Design section, select Block Layout

  2. In the pop-up, select your Desktop Layout

  3. Then, select your Mobile Layout. These layouts are based on the desktop layout you have selected

  4. In the properties panel, select the alignment from left, center, or right

  5. Then, select your vertical alignment from top, center, or bottom

💡 You may need to adjust some item properties if you select a different desktop layout to reflect the changes in the maximum width of the column

Managing Your Product Block

The product details, such as price, reflect the information in Listrak's system at the time they were added to your message creative. As a result, you may need to adjust the item details from time to time prior to send.

  1. To adjust the details, open the message creative

  2. Click on the Product Block that has been added to the canvas

  3. Open the item card of the element that requires an adjustment

  4. Make the changes

  5. Click Save on the item card

  6. Repeat steps 3-5 as needed

  7. Apply Design to your message

  8. Save or schedule the message

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