Use Profile Fields in segmentation or personalization to message a target audience. The fields can be mapped to subscription points in order to capture the data from your website. If you would like to do this, follow the steps below.

CREATE SOURCE PROFILE FIELDS

These fields will be used to identify the website subscription point that the customer used to subscribe.

  1. Select the Master List from the list drop-down menu.
  2. Navigate from the home menu to Contacts.
  3. Click Profile Fields.
  4. Select the Source Field Group.
  5. Type name in Field Name (Ex: Newsletter).
  6. Select Checkbox as the Data Type.
  7. Input Size (Optional character count limit).
  8. Click the Update Icon to save.

CREATE CUSTOMER INFO PROFILE FIELDS

If there is additional personal information available in form fields where the customer subscribes on your website, and you would like to use them for segmentation create the fields using the instructions below.

  1. Select the Master List from the list drop-down menu.
  2. Navigate from the home menu to Contacts.
  3. Click Profile Fields.
  4. Select the CustomerInfo Field Group.
  5. Type name in Field Name (Ex: First Name).
  6. Select appropriate Data Type.
  7. Input Size (Optional character count limit).
  8. Click the Update Icon to save.

You can now use the Profile Fields to map to subscription points in order to capture the data from your website. If you would like additional instruction please contact Listrak Support!

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