A page browse abandon campaign allows marketers to send automated messages to contacts who have visited the site, but not visited a product page. (See Creating a Product Browse Abandonment Campaign) Creating the campaign in Journey Hub allows marketers to quickly and easily tailor these campaigns based on the type of pages a contact has visited.
The journey below is a single message page browse campaign that sends three different versions of the message: one for contacts browsing pages related to men's products, one for contacts browsing women's products, and a third for contacts who have browsed other pages.
Update the Page Browse decision split conditions to match the specific URL structure of your pages.
Creating the journey
1. Open the channel select drop-down.
2. Select Journey Hub.
3. Select the New Journey button.
4. In the event select popup, select Page Browse Abandonment.
5. Give the journey a name in the interface.
Adjusting the Entry Event Properties
Next, adjust the properties of the entry event by clicking on the element.
In the elements panel, adjust the following:
1. Select the merchant associated with the abandonment campaign.
2. Next, customize the re-entry rules by selecting how frequently contacts can re-enter the campaign
💡 Use the custom re-entry frequency to limit how often contacts are eligible to receive the Page Browse campaign messages.
3. Then, customize the entry prevention rules, which prevent contacts from entering the current journey if they are already a participant in another journey.
💡 Use entry event prevention rules and exit events to prioritize journeys that message contacts when they have shown greater purchase intent like product browse or shopping cart abandonment.
Set up the Page Browse Details Split
The next step in the Page Browse Journey is to determine which of the three message contacts are eligible for. This can be accomplished by setting up a page browse decision split, which allows marketers to target browsers based on the URL they browsed.
1. Drag the Page Browse Details split under the entry event.
2. In the properties pane, give the step a name.
3. Select page browse link from the condition drop-down.
4. Select Contains from the operator.
💡 Contains and does not contains operators will match any value that fits your filter so use values to target unique URL.
5. In the input field, type the specific value a URL must contain. Use special characters to target pages with specific URL parameters.
As contacts browse a page and enter the journey, contacts who browse a page that contains /mens they will enter the Yes path and contacts who browsed other pages will enter the no path.
Set Up a Nested Page Browse Decision Split
Nested decision splits, a decision split within a decision split, allow markets to further provide customized messaging based on a contact's behavior. In this example, nesting a page browse decision split in the no path allows marketers to send different messages to contacts whose last page browsed URL did not contain /mens.
1. Drag a Page Browse Decision Split into the No path of the /mens split
2. In the properties pane, give the step a name
3. Select page browse link from the condition drop-down
4. Select Contains from the operator
5. In the input field, type the specific value that a URL must contain. Use special characters to target pages with specific URL parameters. This field is not case sensitive.
Now, contacts who did not browse a page that contained /mens will enter the second decision split. If the page they browsed contained /womens they will be directed down the yes path, if not they will be directed down the no path.
TIP: The "/" is critical in this instance because the word "mens" is contained within the word "womens"; without the "/", all contacts whose last page browsed URL contains "mens" (which is included in the word "womens") would flow down the yes path. Adding "/" provides that important differentiation.
Adding Messages to the Split Paths
Now that the decision splits are configured, design the messages that contacts will receive if they browsed pages containing the values specified.
1. Drag an email message element into the Yes path of the /mens decision split.
2. In the elements panel, name the step, if desired.
3. Select the list associated with the page browse abandonment campaign. Selecting a list also enables the use of all of the segmentation data associated with that list
3. Select Create Message.
4. Build your page browse abandonment message. Use segmentation information, saved content, and dynamic content to create.
5. Select Create Journey Email Message.
💡 Use the copy from Conductor feature if moving an existing campaign from Conductor to Journey Hub.
6. Repeat steps 1-5 for a message in the Yes and No paths of the /womens Page Browse decision split.
Add additional elements such as coupons, wait steps, and additional messages to meet the goals of your specific campaign.
Configuring Exit Events
Once the flow of your logic has been created, the last step is to set up the exit events. Exit events determine if a contact should prematurely exit a campaign. Common exit events for page browse include Product Browse, Shopping Cart Abandonment, and Purchase.
💡 Exit events are part of how users can prioritize journeys. As mentioned above, entry prevention is the other part of prioritization. If you choose to prioritize journeys, ensure that your Cart Abandonment, Product Browse Abandonment, and Page Browse Abandonment journeys correctly reference each other as desired.
1. Select the exit at the bottom of the journey.
2. In the properties panel, select the Purchase event and the merchant from the entry event.
3. Select Add Event.
4. From the next drop-down select Cart Abandoned event and the merchant.
5. From the next drop-down select Product Browsed and then the merchant.
6. If desired, select Journey to exit a contact out of the journey if they enter another journey.
7. Add the Page Browsed event to exit the contact from the flow if they browse another product.
Activating the Journey
Once all messages have been created and the paths established, you are ready to activate the journey so that contacts can start receiving the new path and messages.
To activate, select the Activate button in the top right corner.
Reminder: If replacing an existing Conductor conversation with a journey be sure to terminate the existing conversation so that new abandoners only receive one page browse abandonment series.