The SMS dashboard displays metrics related to the short code selected and allows you to quickly navigate through the platform. Access the SMS home dashboard by selecting your SMS short code.

The metrics displayed are real-time and include data for the lifespan of the short code.

  • Subscribed Contact Graph: Displays the net number of subscribers opted into a sort code at a given point in time. Net subscribers is calculated by subtracting opt-out from opt-ins.

  • Opt-ins: The number of unique subscribers (phone numbers) on an active short code. This will include unique phone numbers across all lists on a short code, including test lists. 

  • Opt-outs: The number of unique subscribers opting-out of all active short code lists.

  • Click-through: The percentage of unique click-throughs on the short code. This includes all messages associated with the short code.

  • Conversions: The total number of conversions attributed to messages sent from the short code.

  • Total Revenue: The total number amount of revenue generated from all messages sent from the short code, including broadcast messages, keyword campaigns, and system messages, such as help.

    💡 Click View More to navigate into the List Dashboard.

  • Message Volume: An overview of how many messages that were sent last month, this month to-date, and the entire year.

  • Incoming: The number of mobile originated (MO) messages received to the  short code during the time frame. Incoming messages include a contact confirming an opt-in, replying to a data acquisition message, and system keywords (HELP, STOP).

  • Outgoing: The number of mobile terminated (MT) messages deployed from  the short code during the time frame. Outgoing messages are messages generated in Listrak including double opt-in, broadcast messages, and keyword or list subscription messages.

💡 Click Learn about Metrics to open this help center article!

Campaign Performance

This section shows the opt-in and messages sent through the campaigns enabled.

⚠️ Transactional messages will only appear in this section if enabled for your short code.

Broadcast Campaigns:

  • Sent Messages: The total number of messages sent out via Broadcast Campaigns during the lifespan of the short code

  • Graph: Displays the number of messages sent per day over a 30-day rolling window

💡 Click View More to navigate into the Broadcast Campaign Dashboard to view a deeper dive of broadcast metrics.

Keyword Campaigns:

  • Opt-Ins: The total number of unique contacts acquired by texting in a configured keyword

  • Graph: Displays the contacts acquired per day over a 30-day rolling window

💡 Click View More to navigate into the Keyword Campaign Dashboard to view a deeper dive of keyword metrics.

List Subscription Campaigns:

  • Opt-Ins: The total number of unique contacts acquired by filling out a form on your site associated with an SMS keyword and List Subscription campaign

  • Graph: Displays the contacts acquired per day over a 30-day rolling window

💡 Click View More to navigate into the List Subscription Campaigns Dashboard.

Transactional Messages:

  • Sent Messages: The total number of Transactional messages sent during the lifespan of the short code

  • Graph: Displays the number of messages sent per day over a 30-day rolling window

💡 Click View More to navigate into the Transactional Message Dashboard.

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