SMS Keyword campaigns are one of the primary drivers of acquisition for your SMS program, in addition to List Subscription Campaigns. A Keyword Campaign allows you to illicit a response (the keyword) from your customers in order to opt into your SMS program. Create a new keyword campaign by following the below steps.

To create a new campaign navigate to Messages > SMS SMS Keyword > click New Campaign button > click the Keyword Campaign card. 💡 If you have multiple short codes, you will need to select the correct short code from list navigation dropdown menu.

Creating a Keyword Campaign

When creating a New Keyword Campaign, there is are four steps, Setup, Analytics, Compose, and Review. You can navigate between these steps using the column on the left side of the screen, without losing content or settings, at any time.


  1. Enter a Campaign Name and Keyword.

  2. Select a List from the drop-down menu.

  3. Select Optional Opt-in Settings (Age Gate, Double Opt-in).

    1. An age gate can be used to restrict subscribers under a certain age. Select the age a contact must be and the contact will be prompted to reply with their birthday in order to complete subscription.

    2. A double opt in requires a contact to confirm their intention to subscribe by replying Y in order to complete subscription. This option is only available if configured for the list you selected in step #2.

  4. Select a Start Date and optional Fixed End Date.

  5. Select a Coupon Pool, if desired.

    A coupon pool allows you to include a custom unique or static code in your message by inserting it via a specific coupon tag.

  6. Click Continue.


  1. Enter applicable Listrak Conversion Analytics.

  2. Enter applicable Google Analytics.

  3. Click Continue.

💡 Listrak Conversion Analytics are only applicable if they are enabled at the short code level. These can be enabled by navigating to Settings > SMS Settings Short Code.


In the Compose section you will craft the specific messages a contact will receive when they fill out the form on your website.

💡 The specific messages you compose will be determined by the Opt-in Settings you select in the Setup section. Click the back button or click on Setup in the sidebar to make adjustments.

  • Age Gate

    This message should ask the contact to respond with their birthday to confirm they are eligible for the program. Include the accepted format for birth date (MM/DD/YYYY) so that a contact can respond correctly.

  • No-Entry Message

    This is the message a contact receives if the birth date they respond with does not meet the requirements for your age gate.

  • Welcome Message

    This is the first message a contact will receive once their subscription is confirmed. Be sure to include the required compliance information. Click the Plus Sign to include personalization in the message, including a Coupon Code, if selected in step #4 of Setup.

  • Extra Message

    An extra message can be sent after your initial Welcome Message if you would like to include more than 160 characters of content. Check the Capture Additional Data checkbox to ask a contact to provide information that can be saved in the System Fields of a contact's profile, such as email address, if desired.

  • Data Confirmation

    This message is sent if you have used the Capture Additional Data feature in the Welcome or Extra Message to confirm that you have received the requested information.


This is the last step before sending or scheduling the List Subscription Campaign and you will be able to review your message settings including:

  • Campaign Name

  • Scheduled/Send Date and Time

  • Double Opt-in

  • Keyword

  • List

  • Campaign Conversation (all messages will appear here)

If additional edits are required at this time, you can edit the message settings or content by clicking edit on this page.

To finish creating your list subscription campaign, click Confirm.

A popup will appear asking you to confirm you would like to activate the campaign.

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