Once you have drafted, scheduled, or sent a broadcast SMS or MMS message you can use the dashboards to gain additional insights these messages.

View high-level metrics in the broadcast message dashboard or drill-down into reporting for individual messages.


Broadcast Message Dashboard

On the Broadcast Message Dashboard, you will see the three most recent broadcast sends, with an at-a-glance look of when they were delivered, how many, and the message content.

The data grid displays metrics related to the performance of your broadcast messages and is broken down by message status.

Sent Messages

These are messages that have been sent or are in the process of sending and visualize the following:

  • Name: The name given to the broadcast message. Click the name to view the report dashboard for the individual message.

  • Type: Indicates if a message was sent as an SMS message or MMS message.

  • Send Date: The date the message was sent.

  • Sent: The number of messages sent from this broadcast.

  • Click-through Rate: The click-through rate on the message, if a link was included.

  • Revenue: The amount of revenue that was generated by contacts who clicked a link in your SMS or MMS message.

  • Conversions: The number of conversions generated by contacts who clicked a link in your SMS or MMS message.

  • List Name: The name of the list that was used for this broadcast.

  • Status: The status reflects sent if the message was sent or sending if the message is in the process of sending.

💡 You can filter the results by list or click the checkbox next to a message name to use the duplicate feature to create a copy of a broadcast message.

Draft Messages

Another chart you can view is the draft messages. Any messages you have saved as a draft will appear here. You can view the following:

  • Name: The name given to the message.

  • Type: Indicates if the scheduled message is an SMS or Broadcast message.

  • Date Created: The date the message was originally drafted.

  • Last Updated: The date the message was last changed.

  • List Name: The name of the list that is being used for this broadcast.

  • Status: Indicates that a message is in draft state.

💡 You can filter the results by list or click the checkbox next to a message name to use the duplicate feature to create a copy of a broadcast message. You can use the edit feature to edit the drafts or delete to delete a draft.

Scheduled Messages

Messages that are scheduled and have not been sent are displayed in the scheduled tab.

  • Name: The name given to the broadcast message.

  • Type: Indicates if the scheduled message is an SMS or Broadcast message.

  • Send Date: The date the message is scheduled for.

  • List Name: The name of the list that is being used for this broadcast.

💡 You can filter the results by list or click the checkbox next to a message name to use the duplicate feature to create a copy of a broadcast message. You can use the edit feature to edit message until it begins to send or use the delete function to delete the schedules message.

Recurring Messages

This section displays scheduled recurring messages. You can view the following:

  • Name: The name given to the recurring message.

  • Type: Indicates if the scheduled message is an SMS or Broadcast message.

  • Start Date: The date the first recurring message is scheduled or was scheduled to send.

  • Next Send: The date the next recurring message will be sent based on the schedule you configured.

  • Schedule: A brief description of the recurring schedule.

  • List Name: The name of the list that is being used for this broadcast.

💡 You can filter the results by list or click the checkbox next to a message name to use the duplicate feature to create a copy of a broadcast message. You can use the edit feature to edit message or use the delete function to delete the recurring message.


Individual Message Performance

You can gain greater insight into the performance of a specific broadcast message by clicking on the name of a sent message. This will open the message dashboard where you can view various metrics.

Message Dashboard

Message Details

At the top of the report you will find some high-level details about the specific message you are viewing

  • Message Name: The name given to a broadcast for identification.

  • Message Type: The type of message selected for a broadcast.

  • Send Date and Time: The date and time your message was sent.

  • List: The list applied to the broadcast message.

  • Filters Applied: View the filters, if any, that were applied to this broadcast.

Link and Conversion Analytics

Link and conversion analytics are enabled when links are included in your message and conversion analytics are enabled.

  • Unique Clicks: The number of unique contacts that have clicked a link within in your message.

  • Total Clicks: The total number of clicks from your message. A contact who has clicked on more than one link or on a single link more than once will be counted multiple times.

  • Conversion Count: The number of orders placed for contacts who clicked through your message.

  • Conversion Rate: The percentage of contacts who converted, calculated by dividing conversion count by unique clicks.

  • Revenue: The amount of revenue generated by contacts who purchased after clicking through a message.

  • Average Order Value (AOV): The average value of the orders placed by contacts who clicked through a message.

Message Specifics

  • Count: The number of messages that were sent to your list.

  • Coupon Pool: Displays a coupon if used in the message. Only coupons created in the coupon manager will appear here.

  • Broadcast: The original message content.

Additional Metrics

These metrics will appear depending on your message type and send settings.

  • Data Confirmation: Displayed if your message included a data acquisition message. Displays the confirmation message sent to contacts who responded to the acquisition message.

  • Response Count: Displayed if your message included a data acquisition message. Displays the number of contacts who responded to the acquisition message.

  • Time Zone Optimization: Displayed if the send included Time Zone Optimization when scheduling. A chart will display the number of contacts who received a message in each time zone.

    💡 The time reflected in the chart is based on the Eastern Time Zone

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