Okendo Customer Marketing platform enables you to gather customer sentiment through surveys, product reviews, and loyalty programs.
By integrating your Okendo account with Listrak, customer data can seamlessly be incorporated to your marketing email and SMS programs. Get the most benefits out of your program by:
⬆️ Increase customer retention
📦 Increase revenue
🧥 Match customers with products best for their needs
🎯 Gather valuable customer data
Automated Messages in Listrak
With your integrated data, you can use Listrak to automate your loyalty or survey initiative and drive continued engagement with the brand.
Campaign Types
Listrak receives data that supports the following types of triggers:
Customer Enrolled in Loyalty Campaign
Loyalty Customer Registered
Loyalty Customer Redeemed Credit
Loyalty Customer Purchase Completed
Quiz Completed
Review Completed
Survey Completed
Creating Automated Campaigns
The Listrak/Okendo integration is powered by webhooks that syncs data between the two platforms. Using Listrak's Custom Events, you can create customized journeys based on the data provided from Okendo. Your custom event can include data parameters such as loyalty enroll date, number of loyalty points, and more. These data parameters can then be used to route contacts to different messaging, such as tier-specific creative.
In order to set up the campaign, you will need to create or gather the following assets:
Custom event for each campaign type
Email message creative for each message
SMS/MMS message copy
💡 Use handlebars templating language to personalize the message content.
Integrating with Okendo
Contact your Listrak Account Manager to kickoff the process of integrating with Listrak. Learn more about the process below.
The Integration Process
Have a discussion with your Account Manager at Listrak about the campaign types you are looking to create.
The Listrak team will create the Endpoint URLs that will be used in the Okendo Webhook Subscriptions.
Gather your User ID and Merchant REST API Key from Okendo.
Next, you will generate the Okendo Webhook Subscription using the URLs created in step #2 following Okendo's linked process.
Work with your Account Manager to finalize the automated journey logic and messages.