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Email System Messages
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Written by Support
Updated over 5 months ago

Email System Message are messages that are triggered as a contact subscribes or unsubscribes. There are three types of system messages: Welcome, Goodbye, and Double Opt-In.

⚠️ These messages are specific to each list.


Double Opt-In Message

The Double Opt-In message is the message that is most frequently triggered type of Email System message. This message contains a specific type of Listrak-specific link that confirms their opt in to a specific list.

  • Opt-In messages can be enabled for all contacts who subscribe via a form built using form code or JavaScript (unless using the override unsubscribe setting)

  • Opt-In messages are automatically triggered for contacts who have previously unsubscribed and are re-subscribing via form code

  • Opt-In messages are triggered when using the subscribe contact API call if the contact has previously unsubscribed and is presubscribed via the call

  • An opt-in can be enabled for all subscriptions by turning it on in the List Settings in the Subscription Management section

A double opt in message can be created by going to Settings > System Email Messages Double Opt-In. The message can be designed in plain text, HTML, or Composer.

⚠️ Make sure the Opt-In System link [[OptInLink]] is included in any message created. This is the link a contact is required to click in order to be opted in to the list.

After a contact clicks the opt-in link they will be subscribed to the list and entered into any applicable List Subscription Journeys or Conversations using an external event tied to the subscription method.


Welcome System Message

The Welcome System message can be sent after a contact has been subscribed through various methods on your site. This single message can be designed in Composer, HTML, or as plain text by going to Settings > System Email Messages Welcome.

⚠️ The Welcome message is a separate type of message than a Welcome Series sent through Listrak Conductor or Journey Hub.

The welcome message can be triggered by:

  • Checking the Send Welcome/Goodbye message checkbox when using the single contact subscribe/unsubscribe form in Listrak

  • When creating a subscription form using Listrak form code the system message can be enabled by toggling the setting on in the form creator

    💡 This setting may be hidden based on the list and account settings.


Goodbye System Message

The Goodbye System message is used to confirm a contact is now unsubscribed from a list and will no longer receive messages. This single message can be designed in Composer, HTML, or as plain text by going to Settings > System Email Messages Goodbye.

The Goodbye message can be triggered by:

  • Checking the Send Welcome/Goodbye message checkbox when using the single contact subscribe /unsubscribe form in Listrak

  • When creating a unsubscribe form using Listrak Form code the system message can be enabled by toggling the setting on in the form creator

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