Automated Web Browser Push notifications can be used to introduce a new subscriber to your brand after they chosen to allow push notifications from your brand.
Not sure where to start? Use a Journey Hub template to use Listrak's best practices.
Welcome Series Journey
Accessing Journey Hub
Navigate to Automation > Journey Hub Journey.
Click the New Journey button.
Select a template or Start from Scratch.
If starting from scratch, select the Web Browser Push event.
Give your journey a name.
How a Contact Enters a Journey
The entry criteria controls who is entered into a journey after the user allows push notifications, thus subscribing to this channel.
Adjusting the Entry Criteria
Click on the web browser push event in the builder and select the merchant that a contact must subscribed to to enter the journey.
Configure the re-entry frequency to No Limit, Once or Custom.
💡 Setting the frequency to No Limit allows a contact to enter the journey multiple if they unsubscribe and later re-subscribe.
If desired, set entry prevention rules to stop contacts from entering the journey if they are in another journey, or their email address or phone number contains certain information.
Configuring Exit Events
An exit event determines what must happen in order for a customer to exit a journey. If no exit events are configured or customers do not take the specified action they will naturally exit the journey at the end of their path.
Do you need an exit event? Exit events are not commonly used in Welcome Series, but ask yourself the following questions to help determine if you should add an exit event:
Do I want new subscribers to continue receiving messages if they purchase? If no, add a purchase exit event.
Do I want to prioritize other journeys, such as cart abandonment? If yes, add the journey entered or specific event trigger exit type.
Customizing Your Journey
Configure the Flow
Now that you have determined how a customer becomes eligible to enter or exit the journey, you can determine the experience they will have by customizing paths based on past purchase history, messaging channel, and more.
Below are a few of the strategic considerations you may make when configuring your journey.
Coupons: Make sure to include a coupon if your subscription sources mention an offer, such as percentage off or free gift.
Exit: Use the exit action to stop contacts in a specific path from continuing through the journey.
Webhook: A webhook can be configured to send information to a third-party system such as sending information to a system that manages your catalogs. Learn more about setting up a webhook.
Use wait steps to pause a contact before they receive additional messages.
Add messages from the following channels:
💡 A contact must have opted-in to the specific channel to receive messages in the other channels, such as email or SMS.
Message Delivery Settings
When configuring a message you can set turn on the message delivery settings in the Properties Panel. Enabling this setting allows you to limit the time range for when a message is sent. You can also enable Time Zone Optimization to adjust the time to a customer's location based on their IP address, if sending an email or web browser push message, or the area code, for an SMS message.
💡 It is not recommended to apply message delivery settings to the first message so that the contact can immediately receive any offers mentioned during sign up.
Most decision splits can be placed anywhere in the journey to customize a customer's experience as they progress through the journey. Below are a few of the strategic ways decision splits can be used in a Web Browser Push Journey. Once you have determined the strategy you would like to customize, learn more about configuring your decision splits.
💡 Use the multi-path option to create a fully customized experience for different groups of purchasers.
📦 Purchase History Split: This split can customize a contact's path based on their past order history. Message contacts who have purchased prior to opting into your marketing program differently than those who are still prospects.
☑️ Subscription Split: This split can be used to customize a contact's path based on how, when, or if they are subscribed to a specific channel. This can be used to tailor a customer's path based on their membership to other programs that may have lists in your Listrak account, such as a loyalty program.
✉️ Engagement Split: This split can change a contact's path if they have engaged with a previous email or SMS message. Use this type of split to send additional messages to those who have shown interest.
🔀 Random Split: The random split can be used to test different components of a campaign by sending a percentage of customers one experience and the rest another experience. Use the random split to test how many messages to include, which subject lines have impact on open rates, or test how long to wait between messages.
📱 Channel Affinity Split: This split can be used to prioritize the messaging channel used to communicate with a customer.
Activating the Journey
Click the Activate button to allow contacts to start receiving the Welcome Series.
💡 Contacts will immediately become eligible to receive the Welcome Series. Test all messages prior to activating the campaign for accuracy.
Reporting and Analytics
Web Push analytics such as conversions, revenue and click-though are captured and tracked. To view these metrics please contact your Account Manager for access to your report.