Eventbrite allows you to easily create sign ups for in-store classes, events, trainings, trade shows and much more! Create, find, share, attend, and promote events with a seamless marketing effort.

After your contacts have registered for an event, automatically add their contact information and registration status easily from Eventbrite to Listrak, allowing you to trigger marketing messages based on a new attendee registered, a new event, or an attendee check-in at your event.

STEP 1: Set Up Eventbrite

The first step is to set up an account with Eventbrite.

After you've create an account, set up an event and publish the event. Fully customize any event and sell tickets, track registrants, and more.


STEP 2: Create the Listrak Assets

To send emails automatically in Listrak you may need to create the following assets:

  1. A profile field

  2. An external event

  3. A Conductor Conversation

* If you are incorporating Eventbrite into an existing Listrak campaign it may not be necessary to create a new external event or Conversation.

A profile field is required to send a targeted email to Eventbrite contacts because it serves as an identifier that this group of contacts are coming from your event registrants. This field can then be used to filter on when authoring a new message. When setting up the segmentation field, be sure to set the data type to checkbox.

You also have the ability to send a series of emails using Listrak Conductor to contacts identified in Eventbrite. To do so, you will need to set up an external event to act as a bridge between the data coming from Eventbrite and your Conductor conversation. For example, when a customer is browsing content, send their contact information to Listrak, where you can add them to your automated marketing messages, or an email drip campaign personalized to each individual customer.


STEP 3: Integrate Eventbrite with Zapier

Listrak is currently in public beta with Zapier. Please click here to accept Listrak's beta with Zapier.

The last step is to connect Eventbrite with Zapier and Listrak. Create a Zap by following these steps.

  1. Navigate to Zapier.

  2. Click Make a Zap.

  3. Then, create a Trigger by searching for Eventbrite.

  4. Select the specific trigger. For this example, click New Attendee Registered.

  5. Click Save + Continue.

  6. Click Connect an Account.

  7. Log into your Eventbrite account.

  8. Click Allow to send data to Zapier.

  9. Select your Eventbrite account and click test.

  10. Click Save + Continue.

  11. Now, setup the Eventbrite Attendee details:

    1. Select the organization/user who owns the event.

    2. Select an event status to filter on for the following drop-down menu (all, started, ended, live, draft, or cancelled).

    3. Select the specific event that you want to trigger to Listrak. If left blank, all events from within this account will be triggered to Listrak.

    4. Click Continue.

  12. Select a piece of sample information to set up the Zap.

  13. Click Continue.

  14. Next, set up an action step by clicking Add a Step on the left-hand side of the screen.

    1. Then, click Action/Search.

    2. Search and select Listrak.

    3. Select Add/Update Subscriber.

    4. Click Save + Continue.

  15. Select your Listrak Account and Authenticate.

    💡 If you haven't previously set this up, please authenticate your Listrak Account at this time.

  16. Click Save + Continue.

  17. Configure the Zap Settings.

    ⚠️ Email Address, List, and Override Unsubscribe options are required. Please map the email address field to the same email in the drop-down menu.

  18. If you're setting up these contacts to receive an automatically triggered message from Listrak, please select the external event here.

  19. Configure the segmentation field group and segmentation field for your contacts. Please select the segmentation field you set up in step 2.

    💡 You can only add segmentation data to one segment group at a time. To add segmentation data to multiple groups, repeat the above steps to add a second action step.

  20. Enter true for the segmentation field value.

  21. Click Continue.

  22. Next, test the Zap. This triggers the sample data, which is sent to your list and Listrak Conductor Conversation, if applicable.

  23. Click Send Test to Listrak.

    💡 A success message will appear if test was sent.

  24. Click Finish.

  25. Be sure your Zap is turned on and your Listrak Conductor conversation is live and published, if applicable.

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