Answerbase provides Q&A software for eCommerce product pages, increasing your email subscriber base and search traffic to your site, while also increasing your reach for email marketing, audience marketing, and remarketing efforts.
As your contacts are getting the answers they need, their email addresses and contact information can be sent to Listrak in an audience. Now, with Listrak's integration with Zapier, seamlessly add the subscriber data from Answerbase Q&A to Listrak to subscribe email addresses, update contact information, and send triggered emails to your contacts with Listrak Conductor.
STEP 1: Integrate with Answerbase
The first step is to complete the integration of Answerbase on your website, if you have not already done so.
After you've set up an account and configured your website, navigate to the following integration information, as you will need it to integrate with Zapier.
In your Answerbase administration portal, navigate from the home menu to Integration in Answerbase.
Locate the API Key and Zapier Services URL.
Save your credentials in a secure for location.
STEP 2: Create the Listrak Assets
To send emails automatically in Listrak you may need to create the following assets:
A profile field
An external event
A Conductor Conversation
* If you are incorporating Answerbase into an existing Listrak campaign it may not be necessary to create a new external event or Conversation.
A profile field is required to send a targeted email to Answerbase contacts because it serves as an identifier that this group of contacts are coming from Answerbase. This field can then be used to filter on when authoring a new message. When setting up the segmentation field, be sure to set the data type to checkbox.
You also have the ability to send a series of emails using Listrak Conductor to contacts identified in Answerbase. To do so, you will need to set up an external event to act as a bridge between the data coming from Answerbase and your Conductor conversation. For example, when a customer is browsing content, send their contact information to Listrak, where you can add them to your automated marketing messages, or an email drip campaign personalized to each individual customer.
STEP 3: Integrate Answerbase and Zapier
Listrak and Answerbase are currently in public beta with Zapier. Please click the following links to accept Listrak's beta with Zapier, and Answerbase's beta here.
The last step is to connect Answerbase with Zapier and Listrak. Create a Zap by following these steps.
1. Navigate to Zapier.
Click Make a Zap.
Then, create a Trigger by searching for Answerbase.
Select the specific trigger type . For this example, click New Email.
Click Save + Continue.
Click Connect Account.
Enter the Zapier Services URL and the API Key saved in Step 1.
Click Yes, Continue.
Select the specific Answerbase Account (if multiple) and test your configuration.
Click Save + Continue.
Select a piece of sample information to set up the Zap.
Click Continue.
Next, set up an action step by clicking Add a Step on the left-hand side of the screen.
Then, click Action/Search.
Search and select Listrak.
Click Continue.
Select Add/Update Subscriber.
Click Save + Continue.
Select and authenticate your Listrak Account with Zapier.
💡 If you haven't previously set this up, please authenticate your Listrak Account at this time.
Click Save + Continue.
Configure the Zap Settings.
⚠️ Email Address, List, and Override Unsubscribe options are required. Map the email address field to the sample email in the drop-down menu.
If you're setting up these contacts to receive an automatically triggered message from Listrak, please select the external event here.
Configure the segmentation field group and segmentation field for your contacts. Please select the segmentation field you set up in step 2.
💡 You can only add segmentation data to one segment group at a time. To add segmentation data to multiple groups, repeat the above steps to add a second action step.
Enter true for segmentation field value.
Click Continue.
Next, test the Zap. This triggers the sample data, which is sent to your list and Listrak Conductor Conversation, if applicable.
Click Send Test to Listrak.
⚠️ Please allow 10-20 minutes for a test to be complete.
Click Finish.
Be sure your Zap is turned on and your Listrak Conductor Conversation is live and published, if applicable