Listrak CRM Audiences allow you to act on insights you gained from a CRM visualization. In the previous articles you learned how to use it as a filter in your marketing campaign, in dynamic content, and in a Recurring Automated Campaign. In addition, you can also filter on an audience for your triggered campaigns.
Audiences are automatically updated as contacts take new actions that make them eligible/ineligible for an audience. This allows Listrak to create two types of triggers based on a CRM Audience:
- Trigger when a contact enters an audience
- Trigger when a contact leaves an audience
Triggering a campaign based on this behavior allows you to target your contacts when they first meet the criteria, or if their behavior means they no longer meet the criteria. For example, a customer must make three purchases in 60 days to become a VIP. This criteria can then be used to welcome them to the program and provide a special incentive. You could also message customers when they are no longer considered a VIP to entice them to make a purchase and achieve this status.
BUILDING YOUR AUTOMATED CAMPAIGN TRIGGER
Target your CRM audience automatically by following the below steps.
1. Navigate from the home menu to Authoring.
2. Go to Listrak Conductor.
3. Then Conversations.
4. Select New Conversation.
5. Enter a Name.
6. Click Create Conversation.
7. Click the trigger step.
8. Click the Audience tab.
9. Locate the audience you created.
10. Click the plus sign.
11. Click Update.
Next, add a message step and create a message to build out your campaign for contacts to receive when they enter or exit the audience.