Listrak CRM Audiences allow you to act on insights you gained from a CRM visualization. In the previous articles you learned how to use it as a filter in your marketing campaign, in dynamic content, and in a Recurring Automated Campaign. In addition, you can also filter on an audience for your triggered campaigns.
Audiences are automatically updated as contacts take new actions that make them eligible/ineligible for an audience. This allows Listrak to create two types of triggers based on a CRM Audience:
Trigger when a contact enters an audience
Trigger when a contact leaves an audience
Triggering a campaign based on this behavior allows you to target your contacts when they first meet the criteria, or if their behavior means they no longer meet the criteria. For example, a customer must make three purchases in 60 days to become a VIP. This criteria can then be used to welcome them to the program and provide a special incentive. You could also message customers when they are no longer considered a VIP to entice them to make a purchase and achieve this status.
Building an Automated Campaign Trigger
Target your CRM audience automatically by following the below steps.
💡 Before you begin, ensure you are on the list you would like to build your conversation on to message the contacts subscribed to the specific list.
Navigate to Automation > Conductor Conversations.
Create a New Conversation.
Enter a Name.
Click Create Conversation.
Click the trigger step.
Click the Audience tab.
Locate the audience you created.
Click the plus sign.
Click Update.
Next, add a message step and create a message to build out your campaign for contacts to receive when they enter or exit the audience.