What This Report Shows
A daily rollup of send, open, click, bounce, and revenue performance for every message you've sent, across Email and SMS in one row per message.
Who Should Use It
Use this report to compare campaign performance across channels without building separate exports per channel. It's the fastest path to a campaign performance summary or a weekly reporting deck.
Common Uses
Put email and SMS performance for the same campaign side by side in one row.
Rank messages by revenue or unique conversions to find your top performers for the week or month.
Track send cadence and engagement trend over time by list or campaign type.
How to Get to the Report
Navigate to Analytics > Cross-Channel Analytics Report
Click +New Report
Select the Daily Message Activity card on the Popup
Renaming the report is optional
đLearn how to build, export, schedule and manage your reports.
Filters Available
Every report supports the filters below. Combine them to narrow your export to exactly the rows you need.
Filter | What it does |
Date Range | A preset range (yesterday, last 7/30/90/365 days, previous week, month, quarter, or year). |
Channel | One or more channels: Email, SMS, App Push, Web Push. |
Message Type | Broadcast, Automated, Transactional, or System messages. |
Campaign Name | Filter to specific campaigns selected - set by client (top of email authoring experience) |
Toggle on to include MMP opens Toggle off to exclude MPP opens |
Standard Columns
These columns are pre-selected by default when you start a new report of this type.
Field | Type | Description |
Send Date | Date | Date the message was sent |
Message Name | Text | Email subject line or SMS message name |
Sends | Integer | Total email and/or SMS messages sent |
Unique Opens | Integer | Unique email opens |
Bounces | Integer | Total email bounces |
Unsubscribes | Integer | Unsubscribes triggered by this email and/or SMS |
Unique Clickers | Integer | Unique recipients who clicked at least one link |
Unique Conversions | Integer | Unique recipients who completed a conversion |
Revenue | Currency | Total attributed revenue for this email and/or SMS |
Channel | Text | Channel the message was sent on |
List Name | Text | List the message was sent to |
Message Type | Text | Broadcast, Automated, or Transactional |
Campaign Type | Text | Listrak campaign type (Welcome, Abandonment, etc.) |
Campaign Name | Text | Listrak campaign name set by client (top of email authoring experience) |
Short Code | Integer | Mobile Short Code |
Optional Columns
Add these from the column picker when you need more detail.
Field | Type | Description |
Message UID | UUID | Unique identifier for the message |
Organization UID | UUID | Unique identifier of the organization |
Message Version | Text | Listrak message version |
Google Analytics Campaign | Text | Campaign name sent to Google Analytics |
Google Analytics Content | Text | Campaign content value sent to Google Analytics |
Organization Name | Text | Name of Organization |
Domain UID | UUID | Unique identifier for the domain |
Domain Name | Text | Name of the domain |