What This Report Shows
Orders and item-level purchase detail tied back to the specific marketing message that drove them, across channels.
Who Should Use It
Use this report to attribute revenue to campaigns down to the item level to see which products sell best from which messages, and how each channel contributes to conversions.
Common Uses
Measure revenue per channel or per message, not just per campaign.
Identify best-selling items driven by marketing, down to SKU and category.
Compare automated journeys against broadcast sends for conversion performance.
How to Get to the Report
Navigate to Analytics > Cross-Channel Analytics Report
Click +New Report
Select the Conversation Activity card on the Popup
Renaming the report is optional
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Filters Available
Every report supports the filters below. Combine them to narrow your export to exactly the rows you need.
Filter | What it does |
Date Range | A preset range (yesterday, last 7/30/90/365 days, previous week, month, quarter, or year). |
Channel | One or more channels: Email, SMS, App Push, Web Push. |
List | One or more specific subscriber lists. |
Message Type | Broadcast, Automated, Transactional, or System messages. |
Standard Columns
These columns are pre-selected by default when you start a new report of this type.
Field | Type | Description |
Send Date | Date | Date the message that drove this conversion was sent |
Channel | Text | Channel the message was sent on |
Message Type | Text | Broadcast, Automated, Transactional, or System |
Message Name | Text | Email subject line or SMS message name |
List Name | Text | List the message was sent to |
Campaign Type | Text | Listrak campaign type (Welcome, Abandonment, etc.) |
Identifier | Text | The email address, phone number, or device ID that subscribed (contains personal data) |
Order Date | Date | Timestamp the order was placed |
Order Number | Text | Merchant order number for this conversion |
Order Total | Currency | Total order amount attributed to this conversion |
Item SKU | Text | SKU of the purchased item |
Item Name | Text | Name/title of the purchased item |
Item Brand | Text | Brand of the purchased item |
Item Category | Text | Category of the purchased item |
Item Subcategory | Text | Subcategory of the purchased item |
Item Total | Decimal | Item price as recorded on the order |
Item Quantity | Integer | Quantity of the purchased item |
Short Code | Integer | Mobile Short Code |
Optional Columns
Add these from the column picker when you need more detail.
Field | Type | Description |
Message UID | UUID | Unique identifier for the message |
Message ID | Integer | Listrak's integer specific message identifier |
Listrak ID | Integer | Listrak's integer contact ID |
Organization UID | UUID | Unique identifier of the organization |
Organization Name | Text | Name of the organization |
Domain UID | UUID | Unique identifier of the domain |
Domain Name | Text | Name of the domain |
Journey Name | Text | Client given name of the automated journey that drove this conversion |
Journey Step | Text | Client given name to each step in a journey |
Journey Type | Text | Specific entry event type used to build the journey |
Campaign Name | Text | Campaign name associated with the message |
Message Version | Text | Listrak message version |
Google Analytics Campaign | Text | Campaign name sent to Google Analytics |
Google Analytics Content | Text | Content name sent to Google Analytics |
Order Source | Text | Source value recorded on the order |
Order Status | Text | Current order status |
Store Number | Integer | Client provided store value |