What This Report Shows
A per-contact log of every message event: sends, opens, clicks, bounces, unsubscribes, and conversions across channels.
Who Should Use It
Use this report when you need contact-level detail behind the aggregate numbers: building an engagement timeline for a specific contact, investigating bounce reasons, or feeding a custom segmentation model.
Common Uses
Build a full engagement timeline for an individual contact across every channel.
Pull bounce or unsubscribe reason detail to clean up sender reputation issues.
Feed granular event data into a custom segmentation or suppression rule.
How to Get to the Report
Navigate to Analytics > Cross-Channel Analytics Report
Click +New Report
Select the Message Events card on the Popup
Renaming the report is optional
đLearn how to build, export, schedule and manage your reports.
Filters Available
Every report supports the filters below. Combine them to narrow your export to exactly the rows you need.
Filter | What it does |
Date Range | A preset range (yesterday, last 7/30/90/365 days, previous week, month, quarter, or year) or a custom start and end date. |
Channel | One or more channels: Email, SMS, App Push, Web Push. |
List | One or more specific subscriber lists. |
Event Type | Sent, Open, Click, Bounce, Unsubscribe, or Conversion events. |
Toggle on to include MMP opens Toggle off to exclude MPP opens |
Standard Columns
These columns are pre-selected by default when you start a new report of this type.
Field | Type | Description |
List Name | Text | List the contact is subscribed to |
Identifier | Text | Contact identifier: email address, mobile number, or device ID (contains personal data) |
Channel | Text | Channel the event occurred on |
Event Date | Date | Timestamp the event occurred |
Event Type | Text | Sent, Open, Click, Bounce, Unsubscribe, or Conversion |
Event Data | Text | Detail tied to the event. E.g. the link URL for a click, the reason for a bounce |
Optional Columns
Add these from the column picker when you need more detail.
Field | Type | Description |
Listrak ID | Integer | Listrak's integer contact ID |
List ID | Integer | Numeric ID of the list |
List UID | UUID | Unique identifier of the list |
Organization UID | UUID | Unique identifier of the organization |
Organization Name | Text | Name of the organization |
Domain UID | UUID | Unique identifier of the domain |
Domain Name | Text | Name of the domain |