Using Listrak Exchange, you can create Connected Audiences that allow you to target your shoppers based on their intent and engagement. Access Facebook's Connected Audiences by following the below steps.
1. Navigate from the home menu to Solutions
2. Go to Listrak Exchange.
3. Then Facebook and Instagram Custom Audiences.
4. Click Connect to Facebook.
5. Click Log In.
6. A pop-up launches. Enter your email address and password for your Facebook ad account.
NOTE: A Facebook ad account is often associated with a Facebook Business Manager account and contains all ads for your company. You must be an Admin on your company's Facebook Business Manager to connect to Listrak.
7. Grant Listrak permission by clicking OK.
8. Select an Ad Account. If you are granted with Admin access on multiple ad accounts, these will appear here.
9. Select a list and audience.
NOTE: A list consists of your unfiltered subscribers while an audience is a filter that is applied to a list to obtain a specific group of people from your list, such as purchasers in the last 10 days.
10. Click Finish to begin syncing your audience.