This dashboard provides insight into the size, growth, and health of your marketing audience across channels. It shows not only how many contacts you have, but how those contacts are distributed across email, SMS, and multi-channel subscriptions.

The dashboard also highlights how contacts are joining or leaving each channel over time and how different subscriber cohorts perform.

The Contacts dashboard helps you evaluate both list growth and list quality.

It allows marketers to:

This insight supports decisions around subscriber acquisition, cross-channel promotion, and retention strategies.

📌 Visit the Program Performance Report by navigating to Analytics > Cross-Channel Analytics Contacts Dashboard.

A date selection toolbar allows you to select from a pre-built date range range or a custom range to view data during the selected timeframe.

Learn more about the tiles available on the Contacts Dashboard.

Total contacts in all channels with at least one channel identifier, such as an email address or phone number.

The total number of unique Listrak points of contacts who are subscribed to either the email and/or SMS channel.

The total number of contacts subscribed to email marketing list.

The total number of contacts subscribed to the SMS marketing list.

The total number of contacts subscribed to both email and SMS marketing lists.

Displays the list size growth over time by channel during the timeframe selected.

Displays the daily change in subscribe and unsubscribe activity by channel during the timeframe selected.

A table displaying CTR (click through rate), conversion rate, revenue, AOV (average order value), and CLV (customer lifetime value) by subscriptions per channel in the selected timeframe.