What is the Revenue Dashboard?
This dashboard focuses on marketing-attributed revenue generated within a selected date range. It brings revenue from all channels and message types into a single view so you can understand where your marketing efforts are driving the most impact.
Only revenue attributed to messages sent from the platform is included. Revenue is attributed using last-click attribution at the identity level, meaning an order’s revenue is credited to a single message, even if the customer is subscribed to multiple channels.
How this dashboard helps you
The Revenue dashboard helps you understand where your marketing revenue is coming from, so you can make more confident decisions about channel focus and automation strategy.
It’s especially useful for answering questions like:
Which channels are driving the most revenue?
How much revenue comes from automated vs broadcast campaigns?
Are certain message types underperforming relative to their volume?
This insight can guide decisions around channel mix, messaging volume, and investment in automation.
📌 Visit the Program Performance Report by navigating to Analytics > Cross-Channel Analytics Revenue Dashboard.
Updating the Report Data
A date selection toolbar allows you to select from a pre-built date range range or a custom range to view data during the selected timeframe.
Revenue Tiles
Learn more about the tiles available on the Revenue Dashboard.
Total Revenue
Total revenue earned from all channels during the time period selected.
Email Revenue
Total revenue earned from the email channel during the time period selected.
SMS Revenue
Total revenue earned from the SMS channel during the time period selected.
Revenue by Message Type
A graph that displays the total and percentage of revenue generated by each message type (broadcast, automated and transactional) per day during the time period selected. Hover over the graph to see the daily breakdown.
Daily Revenue by Channel
A graph that displays the total and percentage of revenue generated by each channel (email and SMS) per day during the time period selected. Hover over the graph to see the daily breakdown.
Channel Revenue by Message Type
A stacked bar chart that displays the percentage of revenue generated by each message during the time period selected. Hover over the graph to see breakdown by channel.
Top Messages
A table displaying all messages per channel chosen in the selected timeframe. Use the colored overlay on the revenue, total orders, and AOV (average order value) columns to compare metrics across these sends.