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Adding Google Analytics Event Tracking for Popups
Adding Google Analytics Event Tracking for Popups

Learn more about how to add Google Analytics event tracking to your popups.

Updated this week

You can track popups with Google Analytics event tracking. This snippet of code may be added to an existing popup or a new one. Learn how by following the below steps.

Navigate to Content > Content Web Content > click the name of the custom popup to begin editing.

  1. Within the Design tab > Signup section > Locate the Input HTML Tag that is tied to the actionable element on the popup.

  2. Add the following attribute to the element that a shopper clicks to submit the popup:

    <button onclick="gtag('event', 'click', { 'event_category': 'button', 'event_label': 'signup_button', 'value': 1});">Sign Up</button>

This code translates to:

  • • gtag('event', 'click', ...): This is the main function used to send events to GA4.
    • event_category: This parameter categorizes your events. In this case, we're categorizing it as a "button" click.
    event_label: This provides a more specific label for the event, identifying the particular button that was clicked.
    • value: This is an optional parameter to attach a numerical value to the event

💡 The Event Category and the Event Label can be modified to what you would like to show in Google Analytics for this Event.

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