The New Filter builder offers many of the same criteria for targeting contacts available in Legacy Filter Settings, as well as access to some new criteria and an easier-to-use interface. Criteria will continue to be added to provide more access to data to deliver highly targeted campaigns.

MARKETING STATUS

First Email Subscribe Date

The date a contact first subscribed to an email list.

Most Recent Email Subscribe Date

The date a contact last resubscribed to an email list.

CONTACT ATTRIBUTES

Email Address

The email address of a contact.

Domain (Coming Soon)

The domain of email addresses. For example, @gmail.com. Can be entered with or without @ symbol.

Profile Fields

Custom metadata fields for collecting additional data for a contact.

MESSAGE ACTIVITY

Last Email Send Date
The date a contact was last sent an email.

Last Email Open Date
The date a contact last opened an email. How are opens captured?

Last Email Read Date
The date a contact last read an email. How is read captured?

Last Email Click Date
The date a contact last clicked an email.

PURCHASE HISTORY

Purchase Status
A contact either has or has not purchased from a merchant.

Order Date
The date a customer first or last purchased from a merchant.

Order Total

The total price of an order, evaluated using one of the following operations:

  • Sum of all orders
  • Average of all orders
  • Largest of all orders
  • Smallest of all orders

Note: Negative order totals may be included in filters using a "less than" operator for cases where orders were returned or refunded.

Order Source

The source an order was received from a customer. For example, email, fax, phone, or simply in-store or online.

Order Count
The number of times a customer purchased from a merchant over all-time.

Order Item SKU

The stock keeping unit of an item in an order.

Order Item Title

The name of a product in an order.

Order Item Gender

The designated gender of a product in an order.

Order Item Brand

The brand of a product in an order.

Order Item Category

The category of a product in an order.

Order Item Subcategory

The subcategory of a product in an order.


Note: The values entered for criteria such as Title, Brand, Category, etc. need to match those found in your Product Catalog which can be reviewed in the Product Summary under Solutions > Data Summary > Product Information. You may need to export to view additional data not displayed online. Not case sensitive.

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