The New Filter builder offers many of the same criteria for targeting contacts available in Legacy Filter Settings, as well as access to some new criteria and an easier-to-use interface. Criteria will continue to be added to provide more access to data to deliver highly targeted campaigns.
First Email Subscribe Date
The date a contact first subscribed to an email list.
Most Recent Email Subscribe Date
The date a contact last resubscribed to an email list.
The email address of a contact.
Domain (Coming Soon)
The domain of email addresses. For example, @gmail.com. Can be entered with or without @ symbol.
Custom metadata fields for collecting additional data for a contact.
Last Email Send Date
The date a contact was last sent an email.
Last Email Open Date
The date a contact last opened an email. How are opens captured?
Last Email Read Date
The date a contact last read an email. How is read captured?
Last Email Click Date
The date a contact last clicked an email.
A contact either has or has not purchased from a merchant.
The date a customer first or last purchased from a merchant.
The total price of an order, evaluated using one of the following operations:
- Sum of all orders
- Average of all orders
- Largest of all orders
- Smallest of all orders
Note: Negative order totals may be included in filters using a "less than" operator for cases where orders were returned or refunded.
The source an order was received from a customer. For example, email, fax, phone, or simply in-store or online.
The number of times a customer purchased from a merchant over all-time.
Order Item SKU
The stock keeping unit of an item in an order.
Order Item Title
The name of a product in an order.
Order Item Gender
The designated gender of a product in an order.
Order Item Brand
The brand of a product in an order.
Order Item Category
The category of a product in an order.
Order Item Subcategory
The subcategory of a product in an order.
Note: The values entered for criteria such as Title, Brand, Category, etc. need to match those found in your Product Catalog which can be reviewed in the Product Summary under Solutions > Data Summary > Product Information. You may need to export to view additional data not displayed online. Not case sensitive.