Create a Message
Below is an example of a Back-in-Stock Alerts email. Please build this message using Listrak Composer, as the rest of this article references Composer examples. Click here to learn more about building emails with Listrak Composer.
Display the Product in the Message Design
Products can be featured in any of the back-in-stock message types, including the confirmation (if using the sign up method) and the notification when an item is back in stock.
⚠️ This method should be used if building a message in Conductor. If using Journey Hub, the message the product can be added within the Journey interface.
💡 You will need the profile fields that are created for alerts campaigns. If you do not see these, please contact Listrak Support.
In the image above, you can see a text element and image element that are personalized with the item that is back in stock. You will also see a personalized link that will direct back to the page of the item that is back in stock.
Creating the Design
Navigate to your Back-in-Stock Composer message.
Scroll down to the Composer section.
Click Edit Design.
Use the structures and components to create a layout for your featured back in stock product.
💡 In this example, an image of the product will be featured in the two column structure and the product title will be featured in the In Stock headline text element.
Add the Product Title
These steps will display the title of the product that is back in stock in a text or headline element of Composer.
Click in a text component where you'd like to display the Product Title.
Click Personalization.
Then find the product title in the Alerts field group called FA Alerts\Product Title. This inserts the Product Title personalization tag that pulls in personalized data based on the contact.
Style your text properties to fit your design.
💡 The personalization tag can also be pasted in the button text element to display the title in the button text. This is only recommended for short product titles.
Add the Product Image
These steps will add a personalized image of the item that is back in stock into the email design.
Add a new text element or new row in the product title element.
In the personalization section of the text editing toolbar, find the FA Alerts\Product Image URL personalization field.
Copy the personalization tag for the Image URL.
Click on the image element.
In the properties panel, click on Image Source.
Paste in the personalization tag for the image URL
Click Submit.
The image will now show as a personalized image placeholder. When the message is sent the URL will show the image of a contact's browsed product.
Add the Product Link
These steps will allow you to create a dynamic link that directs to the product that is back in stock. Any Composer element can be linked using this method. This example links the image added in the previous section.
Add a new text element or new row in the product title element.
In the personalization section of the text editing toolbar, find the FA Alerts\Product Link URL personalization field.
Copy the personalization field.
Click on the image element.
In the properties panel, paste in the personalization tag in the Link URL box.
⚠️ Both your Image and Link URL must be a full link format (contains http(s) and your domain). If your alerts links do not contain these, you will add them to the field. E.g. https://www.style.com<<Fa Alerts\Product Link URL>>
Adding Additional Product Information
Any information in the FA Alert field group can be added into your email design. Repeat the process for adding a product title and locate the correct personalization tag for the field that will appear in the message.
Previewing and Testing
Clicking the Preview button allows you to see the design of your message on desktop and mobile. Use the contacts search to display the personalized content for a selected contact.
⚠️ Contacts who are subscribed to the list will appear in the drop-down, but may not have the personalized field populated. These contacts will not have content displayed in the personalized section.
When clicking Send Test or Send Review each contact will receive a test email personalized with the content in the profile fields for the specific email address.
⚠️ A test will send even if a contact does not have data. Ensure product data is in the correct profile fields to accurately test rendering.
Create the Automated Campaign
Follow these steps to set up a Back-in-Stock conversation.
⚠️ You must complete the Back In Stock Alert setup before setting up the conversation.
Navigate to Automation > Conductor Conversations
Click New Conversation.
Enter a name for the conversation.
Click Create Conversation.
Adding a Sign Up Notification Thread
💡 Skip the sign up notification if you are triggering your back-in-stock campaign based on the item a contact browsed.
Click the New Trigger Step.
Add the Subscription Event you configured in the alert setup .
If desired, rename the trigger step to make it easy to identify.
Click Update.
Click the + icon after the trigger step to add a Message step.
Click the Message Step.
Click Edit a Saved Message.
Click the message a contact should receive if they sign up.
Navigate to the Analytics Integration.
If you're using a Google Analytics integration, enter the campaign name and content. E.g. Back-in-Stock and Sign Up.
In the Listrak Conversion Analytics, select Back-in-Stock Alerts from the drop-down menu for the Campaign Type.
Add your campaign name and version, if desired. E.g. Back-in-Stock and Sign Up.
Once you have finalized any additional changes, click Commit Message at the bottom of the page.
Then, on the confirmation screen, click Commit Message To Conversation.
Adding a Back-in-Stock Notification Thread
This thread should be added to all campaigns regardless of which type of action will trigger the alert - sign-up or browse.
Click Add Thread or click on an existing blank trigger.
In the trigger step:
Add the Alert Event you configured in the alert setup.
If desired, rename the trigger step to make it easy to identify.
Click Update.
Click the + icon after the trigger step to add a Message Step.
Click the Message Step.
Click Edit a Saved Message.
Click the message a contact should receive if they sign up.
Navigate to the Analytics Integration.
If you're using a Google Analytics integration, enter the campaign name and content. E.g. Back-in-Stock and Back In Stock Notification.
In the Listrak Conversion Analytics, select Back-in-Stock Alerts from the drop-down menu for the Campaign Type.
Add your campaign name and version, if desired. E.g. Back-in-Stock and Back In Stock Notification.
Once you have finalized any additional changes, click Commit Message at the bottom of the page.
Then, on the confirmation screen, click Commit Message To Conversation.
Publishing
Once you have finalized your campaign you can publish a campaign to enable contacts to start receiving back-in-stock notifications after the back in stock threshold you set in the alert setup (e.g. at least 5 in stock) is met.
To make your conversation live, click Publish.
Congratulations - your Back-in-Stock campaign is now live!